De Muros a Marcas Kursong Piling-Larangan, Aklat-Sining ni Paul Joshua Martinez Calderon

Ang disenyo na De Muros a Marcas Kursong Piling-Larangan, Aklat-Sining ni Paul Joshua Martinez Calderon ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Edukasyon, Kagamitang Panturo at Nilalamang Pagsasanay.

BronseEdukasyon· 2025

De Muros a Marcas Kursong Piling-Larangan, Aklat-Sining

ni Paul Joshua Martinez Calderon

Nagwagi ng A' Design Award na Bronse sa Kategoryang Edukasyon

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Ang Disenyo

Tungkol sa De Muros a Marcas Kursong Piling-Larangan, Aklat-Sining

Ang De Muros a Marcas ay isang kursong piling-larangan sa unibersidad at aklat-sining na nilikha upang turuan ang mga estudyante ng sining at disenyo tungkol sa street art at ang impluwensya nito sa kontemporaryong disenyo. Binuo ang syllabus batay sa mga mungkahi ng mga propesyonal sa disenyo at sumasaklaw ito sa mga makasaysayan at kontemporaryong kaalaman, mga praktikal na proyekto, at isang huling proyekto sa loob ng labinlimang linggo ng klase. Ang aklat-sining ay may sukat na 32 cm by 28 cm at pinagsasama ang mga guhit na iginuhit gamit ang alcohol-based na marker at acrylic paint kasama ang mga digital na ilustrasyon. Sinusuportahan ang bawat sesyon ng klase ng mga slide at nako-printang A4 na template.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang De Muros a Marcas Kursong Piling-Larangan, Aklat-Sining ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang De Muros a Marcas Kursong Piling-Larangan, Aklat-Sining ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang De Muros a Marcas Kursong Piling-Larangan, Aklat-Sining ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This project aims to educate university students in art and design about street art’s impact on contemporary design. Through the design of an elective course and accompanying artbook, a syllabus was developed and subsequently approved by design professionals. The elective course explores street art’s aesthetic and its potential to address social issues. The syllabus and the artbook includes practical projects, historical and contemporary insights.
Mga Sukat at Packaging: The art book measures 32 cm in width and 28 cm in length, with various finishes that enhance durability and the quality of the illustrations. The slides and course syllabus are formatted according to the university's standards. The guides and sheets are designed in A4 size to ensure students can easily print them using a standard printer.
Mga Tag: Street Art, Art Book, Design Course, Cathedra, Illustration, Editorial Design, Book Design, Graffiti, University Class
Teknolohiya sa Produksyon: The project was developed using a variety of design and illustration techniques. It includes hand-drawn illustrations created with alcohol-based markers and acrylic paints, as well as digital illustrations using Procreate and Adobe software.
Hamon sa Disenyo: The main challenge of this project was demonstrating that street art holds valuable graphic material suitable for study in creative fields, aiming to use it as an effective communication tool for relevant projects. The difficulty lay in convincing professionals that urban art is more than vandalism or visual pollution. The course had to be engaging, with innovative content that students would appreciate and revisit. Graphic materials had to be effective, with a strong visual identity that showcased both design professionalism and street art creativity.
Pananaliksik: For the development of the project, research was conducted through art books, drawing guides, and various studies and articles about how design and urban art can communicate social or business messages. Additionally, surveys and interviews were carried out with design professionals and students to validate the type of content that should be included for it to be both educational and engaging. Based on the research findings, a model class was created to assess the effectiveness and reception among teachers and university students, identifying strengths and areas for improvement.
Inspirasyon: Growing up in Huancayo, Peru, I initially saw graffiti as vandalism. However, exposure to street art in cities like Lima’s Callao and Barranco changed my perspective. I began experimenting with graffiti at age eleven, which sparked my interest in design. Influenced by American and European street art, I pursued graphic design in university. This led me to create an Art Book, demystifying graffiti's connection to design and it evolved into a successful elective course for my career.
Tagal ng Proyekto: The project is designed to last for one regular "Universidad San Ignacio de Loyola" semester, approximately three months. The course is divided into 15 classes, one per week, covering all the content of the course syllabus, including practical exercises and the final project.
Daloy ng Operasyon: The book is designed to support students through various course sessions, acting as a guide that reinforces the instruction provided by the teacher. The slides are presented during class and are available to students at all times on the course's virtual classroom platform. Templates have been created to assist students in the initial steps of each learning session, featuring activities to be completed both in class and at home. All elements work together seamlessly to help students grasp fundamental concepts, promoting effective learning in design and street art.