Fairy Tale Travel Aklat-Aralin by Kiwook Kim

Fairy Tale Travel Aklat-Aralin by Kiwook Kim is a highly esteemed winner of the very prestigious 2025 A' Design Award na Pilak in Disenyo ng Edukasyon, Kagamitang Panturo at Nilalamang Pagsasanay Competition Category.

PilakEdukasyon· 2025

Fairy Tale Travel Aklat-Aralin

by Kiwook Kim

Client: MiraeN

A' Design Award na Pilak Winner in Edukasyon Category

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Colors

The Design

About Fairy Tale Travel Aklat-Aralin

Ang Fairy Tale Travel ay isang serye ng mga aklat-aralin na idinisenyo para sa mga mag-aaral sa elementarya sa Korea. Gumagamit ang mga aklat ng konsepto ng kuwentong-bibit (fairy tale) upang magbigay ng pagkakaisa sa buong serye at gawing kasiya-siya ang pag-aaral. May mga karakter na gabay na lumilitaw sa bawat aklat-aralin at umaakay sa mga mag-aaral sa mga aralin. Ang mainit na mga kulay, mga ilustrasyong iginuhit sa kamay, malambot na tipograpiya, at mga hugis na may kurba ay lumilikha ng palakaibigang itsura. Bawat baitang at semestre ay may kani-kaniyang pangunahing kulay, kaya madaling hanapin ang mga materyales. Gumagamit ang mga pabalat ng holographic printing, at inilapat ang antimicrobial film coating at tinta para sa mas ligtas na paggamit.

The Recognition

About the A' Design Award na Pilak

Ang Fairy Tale Travel Aklat-Aralin ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Fairy Tale Travel Aklat-Aralin ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Fairy Tale Travel Aklat-Aralin ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is designed for elementary school students in Korea.
Storytelling is developed with the concept of a "fairy tale book" to give consistency to the entire textbook and to help children feel the fun of learning.
In each textbook, character friends guide the textbook learning journey and act as guides to induce interest.
It is designed to be friendly to children by using warm colored hand drawings, typography, and curved shapes.
Dimensions & Packaging: Product dimension: width 220 x height 220 mm
Package: This is a activity pocket (including the back surface of textbooks) - The activity pocket included in the textbook.
This activity pocket uses various activities to easily organize various activities, maintain various activities.
Production Technology: It is composed of convenience and usability as the top priority for elementary school learners.
By applying different main colors for each grade and semester, you can quickly and easily find learning materials.
In addition, holographic gourd was used on the cover to visually express the imaginary space of fairy tale travel, and antiviral rotation printing technology was applied to make it safer for children to use textbooks using antimicrobial film coatings and antimicrobial ink.
Design Challenge: Unlike existing textbooks, the initial planning was important to conduct consistent storytelling. The feasibility was ambiguous at the time of the initial planning due to an attempt of design style that was not tried in existing textbooks, but we were able to set the desired direction through a lot of communication with the editor so that the contents of the textbook could be expressed well like a fairy tale.
Research: The design concept of elementary school textbooks is based on fairy tale books, and it captures children's curiosity and imagination by making ordinary daily life feel like a place for adventure and exploration.
Cute and friendly characters appear in each elementary school textbook to guide children into the world of fairy tales so that they can be interested in learning.
Because of this, the textbook will be a space where children create their own stories beyond just learning tools.
Inspiration: Most of the existing textbooks are organized without a consistent story throughout the textbook.
It is a project that started with the idea of 'If there is a textbook such as a fairy tale book, wouldn't it be easier and more enjoyable for children to learn?'
Also, I wanted to make a textbook that learners want to have, just like choosing and purchasing a fairy tale book with a pretty drawing style at a bookstore.
Project Duration: The elementary textbook design project will begin in March 2023 and end in March 2024, complete the review and start selling in 2025.
Operation Flow: The design was created with a focus on connection, softness, and fluidity, ensuring both visual comfort and enjoyment during learning. Each textbook incorporates imaginative worlds to stimulate visual interest, while the cloud-inspired title typography conveys a soft and dreamy atmosphere. Through a design that sparks imagination, students are guided beyond reality into the world of elementary school textbooks. This approach helps them perceive textbooks as an adventure, fostering greater engagement and enthusiasm for learning.
Team Members: Creative Director: Hyunji Son
Project Manager: Kiwook Kim
Designer: Dan-bi Kim / Gil-sung Jung / Meong-hee lee
Illustrator: Somdoo / Bokyeong Kang / Sooa Lee