Namuh Investment Rebranding Disenyo ng Brand Identity by LMNT Company is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.
BronsePag-aanunsyo· 2025
Namuh Investment Rebranding Disenyo ng Brand Identity
by LMNT Company
Client: LMNT Company
A' Design Award na Bronse Winner in Pag-aanunsyo Category
Verified Award Winner
Verify Award Status for #170399The Design
About Namuh Investment Rebranding Disenyo ng Brand Identity
Ang Namuh Investment Rebranding ay isang disenyo ng brand identity na nilikha para sa isang investment platform na nakatuon sa mga Millennial at Gen Z. Dinadala ng rebranding ang platform mula sa simpleng stock trading tungo sa personal na paglago sa pamamagitan ng pamumuhunan. Ang isang design system na nakabatay sa motif ng pinto ay sumisimbolo sa mga bagong oportunidad at ito ay pare-parehong inilalapat sa iba't ibang customer touchpoint. Ang mga makabuluhang ilustrasyon ay nagpapakita ng pamumuhunan bilang intuitive at madaling lapitan. Ang konseptong Daily Shift ay naghihikayat na gawing future-oriented na pamumuhunan ang pang-araw-araw na paggastos.
The Recognition
About the A' Design Award na Bronse
Ang Namuh Investment Rebranding Disenyo ng Brand Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Namuh Investment Rebranding Disenyo ng Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Namuh Investment Rebranding Disenyo ng Brand Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Dimensions & Packaging
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Design Challenge
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Research
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Inspiration
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Project Duration
- Seoul, Republic of Korea
- Operation Flow
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Patents
- ⓒ2024. LMNT all rights reserved.
- Team Members
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Image Credits
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
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