Axel Nakatayong Perchero by Ivan Levak and Iva Grgic

Axel Nakatayong Perchero by Ivan Levak and Iva Grgic is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Muwebles Competition Category.

BronseMuwebles· 2025

Axel Nakatayong Perchero

by Ivan Levak and Iva Grgic

Client: Iva.n Design Studio

A' Design Award na Bronse Winner in Muwebles Category

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The Design

About Axel Nakatayong Perchero

Mas maraming bagay na isabit dito, mas nagiging matatag ito; iyan ang pangunahing pahayag tungkol sa produktong ito. Ang mga perchero ay madalas na may problema sa katatagan; mga jacket, coat, sweater at iba pa ay maaaring magpahilig sa perchero. Sa kaso ng Axel, habang dinidisenyo, ginamit ng mga disenyor ang grabidad bilang kakampi, upang tulungan ang mga gumagamit na panatilihing nakasentro ang mataas na perchero gamit ang gitnang axis nito. Ang Axel ay produktong mataas ang kalidad. Binuo lamang ng dalawang elemento; isang steel joint at isang solidong kahoy na binti. Pinarami ng tatlo. Madaling kumpunihin dahil ito ay mano-manong ginawa.

The Recognition

About the A' Design Award na Bronse

Ang Axel Nakatayong Perchero ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Axel Nakatayong Perchero ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Axel Nakatayong Perchero ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'The more items you hang on it, the more stable it gets' - is the main statement regarding this item. Coat hangers very often have stability issues; jackets, coats, sweaters etc. are leaning the hanger. In Axel's case, while designing, we used gravity as an ally - to help us keep the tall hanger centered using its mid axis. Axel is a high quality product. Made only by two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built.
Dimensions & Packaging: The hanger is 170 cm tall, and the base is 44cm wide, weights 4kg and comes in a flat box which is 173cm x 9cm x 4cm.
Tags: furniture, storage, hanger, wardrobe, clothes, interior, hallway, lobby
Production Technology: Made of 3mm steel and solid 4x2cm oak wood. Minimalized and reduced to be as light as possible, which makes it also very easy to handle and move it around the house. Axel has only two main elements that by multiplication, connected by 18 screws in total, becomes a heavy duty (15 items including coats, jackets, sweaters) holder. Very easy and quick to assemble by one person and a single #3 hex key.
Design Challenge: Regarding the challenges we faced while designing, the most complex was to find balance between solid stability and making the hanger as narrow as possible so it can easily fit into small hallways and rooms.
Research: Since both of us, Iva and I, have master degrees in industrial design, after a few sketches we started doing 1:1 models in wood, cardboard, metal and plywood. Everything we could find inside and around the house during the Pandemic. While doing the design index research, we come across that a lot of existing hangers have only three 'horns' to handle the load. And they are usually pointing towards the outer rim of the vertical composition... So we decided to turn these features the other way. Pointing the 'horns' towards the inside and using the central, metal construction for extra loading spaces (making hooks for coats in the process of CNC laser cutting). Also using the middle axis for better static stability.
Inspiration: While being a student and living a modern nomadic life, there were a lot of addresses. Constant moving from one apartment to another. A lot of temporary furniture, usually from Ikea, was left in those 'homes'. We all have our favorite piece of furniture that we love to take with us when moving to a new home. Axel represents a human size item that can easily be disassembled into a flat, narrow card box and easily carried away by hands or on a bicycle. A true piece of lightweight solid furniture.
Project Duration: The project started in Zagreb, during the Covid Era. First sketches were made in 2021 and the final prototype had a premiere in Milan during Salone Del Mobile 2023.
Operation Flow: This object can be operated by one or both hands. Once unboxed, the transformation from its flat pack 2D state to the final 3D composition can be easily done with 6 metal joints for the metal core and the additional6 screws to connect the central metal joint with the wooden legs. The interaction with this object isat least two times daily. Depending on how much its user takes on and off its wardrobe.
Team Members: Ivan Levak, Iva Grgic
Image Credits: Photo by Marija Gasparija