Espada Selvagem Pangunahing Tungkulin: Visual Identity by Pedro Panetto

Espada Selvagem Pangunahing Tungkulin: Visual Identity by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2025

Espada Selvagem Pangunahing Tungkulin: Visual Identity

by Pedro Panetto

Client: Pedro Panetto

A' Design Award na Bronse Winner in Grapika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Espada Selvagem Pangunahing Tungkulin: Visual Identity

Ang Espada Selvagem ay isang visual identity para sa isang medieval fencing club sa Brazil. Ang disenyo ay hango sa mga hayop ng sinaunang heraldry, na muling binigyang-kahulugan sa makabagong paraan. Pinili ang jaguar dahil ang hayop na ito ay katutubo sa Brazil at sumisimbolo ng bilis, lakas, at diwang mapagkumpitensya. Ang mga batik ng jaguar ay binubuo ng mga bilog na lumilikha rin ng pakiramdam ng galaw. Sumusunod ang guhit sa proporsyon ng golden ratio. Ginawa ang simbolo sa vector format, kaya't maaaring ilapat ang identity sa mga uniporme, patch, libro, medalya, bandila, at social media sa iba't ibang sukat.

The Recognition

About the A' Design Award na Bronse

Ang Espada Selvagem Pangunahing Tungkulin: Visual Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Espada Selvagem Pangunahing Tungkulin: Visual Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Espada Selvagem Pangunahing Tungkulin: Visual Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.