Ang disenyo na Tels Cargo Brand Identity ni Nargiza Usmanova ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon.

BakalPag-aanunsyo· 2025

Tels Cargo Brand Identity

ni Nargiza Usmanova

Kliyente: TELS Cargo

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pag-aanunsyo

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Ang Disenyo

Tungkol sa Tels Cargo Brand Identity

Ang Tels Cargo ay isang brand identity na nilikha para sa isang kompanyang European na nagpo-provide ng transportasyon na nakatuon sa automotive cargo. Pinananatili ng logo ang orihinal na typography, color palette, at five-stripe na simbolo ng isang pallet, kaya't napapanatili ang pagkakakilanlan nito. Isang circular na elemento ang kumakatawan sa araw at liwanag. Ang mga letrang G at O sa salitang Cargo ay pinagsama upang magmungkahi ng galaw. Ang identity ay inilalapat sa disenyo ng mga trak, wall calendar, office supplies, greeting card, water bottle, bag, wall clock, exhibition stand, at mga regalo. Sinusuportahan ng isang grey at orange na palette ang isang modernong at propesyonal na hitsura.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Tels Cargo Brand Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Tels Cargo Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Tels Cargo Brand Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Mga Sukat at Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Mga Tag: Branding, Identity, Graphic design, Logo design, Visual design
Teknolohiya sa Produksyon: All advertising product layouts are created using graphic design software.
Hamon sa Disenyo: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Pananaliksik: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspirasyon: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Tagal ng Proyekto: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Daloy ng Operasyon: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Mga Patent: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Mga Credit ng Larawan: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk