Ang disenyo na Roots Mga Zine ni Xun Zuo ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Nakalimbag at Nailathalang Medya.

BronseLimbag· 2025

Roots Mga Zine

ni Xun Zuo

Kliyente: Xunzuodesign

Nagwagi ng A' Design Award na Bronse sa Kategoryang Limbag

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Mga Kulay

Ang Disenyo

Tungkol sa Roots Mga Zine

Ang modular na publikasyong ito ay binubuo ng mga zine, bawat isa ay nilikha gamit ang visual language na sumasalamin sa pagkakakilanlan ng mga kuwentista. Nakasentro sa mga coffee shop ng New York, ipinakikita nito kung paano ang mga bagong imigrante ay nag-navigate ng koneksyon at pagkakabilang. Ang formatong tinahi at vacuum sealed ay nagpapahiwatig ng panandalian at emosyonal na tensyon. Sa pamamagitan ng mga personal na salaysay, inilalantad ng proyekto ang sosyal na halaga ng mga maliliit na negosyo at muling binibigyan ng kahulugan ang emosyonal na disenyo bilang kasangkapan para sa inklusyon.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Roots Mga Zine ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Roots Mga Zine ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Roots Mga Zine ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Mga Sukat at Packaging: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Mga Tag: Zine, Book, Ethnographic Research, Branding, Customer Experience
Teknolohiya sa Produksyon: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Hamon sa Disenyo: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Pananaliksik: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Inspirasyon: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Tagal ng Proyekto: An ongoing project started in August 2022. The most recent update was in July 2024.
Daloy ng Operasyon: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.