Ginto Pakete · 2026
Congtai Huofenzi Pakete ng Baijiu
by Wen Liu
- A' Design Award na Ginto 2026 in Pakete
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 58,864
- Verification code F65DCBB7C6 · Verify this award
Colors
About Congtai Huofenzi Pakete ng Baijiu
Ang Congtai Huofenzi ay isang disenyo ng packaging para sa isang Chinese baijiu na nakatuon sa mga batang mamimili. Ang visual na konsepto ay batay sa galaw ng tubig at sa aktibong katangian ng mga molekula ng alak, na ipinahayag sa pamamagitan ng isang sentral na motif na tinawag na Eye of Vitality. Ang bote ay may dinamikong embossed na tekstura at isang brand emblem na nakalapat sa isang resin plaque. Ang isang hinubog na lubak sa gitna ng bote ay tumutulong sa komportableng paghawak. Ang panlabas na kahon ay nababalot ng papel na may hitsurang wood-grain, habang ang mga patong-patong na espesyal na papel ay bumubuo ng umaagos na disenyo na nagpapaalala sa mga bundok at ilog.
About the A' Design Award na Ginto
Ang Congtai Huofenzi Pakete ng Baijiu ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Congtai Huofenzi Pakete ng Baijiu ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Congtai Huofenzi Pakete ng Baijiu ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.
Press Kit
- Unique Properties
- Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
- Dimensions & Packaging
- 215mm*125mm*H280mm
- Tags
- Natural, Vibrant
- Production Technology
- The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
- Design Challenge
- Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
