Congtai Huofenzi V10 Pakete ng Bote ng Alak by Wen Liu

Congtai Huofenzi V10 Pakete ng Bote ng Alak by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.

GintoPakete· 2026

Congtai Huofenzi V10 Pakete ng Bote ng Alak

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award na Ginto Winner in Pakete Category

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The Design

About Congtai Huofenzi V10 Pakete ng Bote ng Alak

Ang Congtai Huofenzi V10 ay isang disenyo ng packaging para sa isang premium na baijiu, at ito ang kauna-unahang paglabas na may temang zodiac sa Huofenzi V Series. Ipinapakita sa ilustrasyon ng bote ang isang ahas na naakit ng bango ng Congtai baijiu, naglakbay mula sa malayo at nagbagong-anyo matapos uminom. Ang ahas ay kumukurba sa hugis V na sumasanib sa logo ng serye. Ang mga motif ng molekula at lebadura, bigas at mga tradisyonal na disenyo ay hinabi sa katawan ng ahas. Ang ilustrasyon ay inilapat sa boteng salamin sa pamamagitan ng proseso ng decal firing. Ang sukat ng bote ay 105 x 105 x 308 milimetro.

The Recognition

About the A' Design Award na Ginto

Ang Congtai Huofenzi V10 Pakete ng Bote ng Alak ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Congtai Huofenzi V10 Pakete ng Bote ng Alak ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Congtai Huofenzi V10 Pakete ng Bote ng Alak ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang