Ang disenyo na Wanjin Azalea Promosyon ng Kaganapan ng Brand ni New Taipei City Government ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon.

BakalPag-aanunsyo· 2026

Wanjin Azalea Promosyon ng Kaganapan ng Brand

ni New Taipei City Government

Kliyente: New Taipei City Government

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pag-aanunsyo

4,218

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #174577

Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Wanjin Azalea Promosyon ng Kaganapan ng Brand

Ang Wanjin Azalea ay isang kampanyang pang-promosyon ng kaganapan ng brand para sa isang pistang bulaklak sa tagsibol sa hilagang Taiwan. Ang edisyon ng 2025, na may temang Let's Go Bloom, ay sumaklaw sa tatlong parke sa Jinshan at Wanli, na sumasakop sa 30 ektarya na may humigit-kumulang 100,000 halaman. Sa Jinshan ay nagkaroon ng isang greenhouse ng sining ng bulaklak na may 22 bihirang uri ng azalea, malalaking instalasyong sining at isang paligsahan sa disenyo. Sa Wanli naman ay itinampok ang isang tulay ng bulaklak, isang hardin ng Zen at isang koridor ng bulaklak na tinamnan ng 23,000 azalea. Ang mga palabas ng ilaw sa gabi, mga palengke, mga workshop at mga guided tour ay sumuporta sa lokal na pagsasaka at turismo.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Wanjin Azalea Promosyon ng Kaganapan ng Brand ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Wanjin Azalea Promosyon ng Kaganapan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Wanjin Azalea Promosyon ng Kaganapan ng Brand ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: In 2025, the festival expanded into three zones: Jinshan Zhongshan Hot Spring Park, Wanli Tourism Park, and Mazao Sports Park. Jinshan hosted the Azalea Art Museum, Taiwan's first flower art greenhouse, showcasing 22 rare varieties, landscape works, gardens, contests, and DIY events. Highlights included 'Azalea Doctor' Zhifang Liu's 20-year global cultivar research and 12 large installations by Alfie Lin and young designers. At Wanli, Dingyang Weng's 'Spring Kaleidoscope' floral bridge and Zen garden added artistry and innovation.
Mga Sukat at Packaging: Wanjin is Taiwan's largest azalea seedling region, producing over 6 million plants annually, accounting for 80 percent of national output. The festival utilized three signature locations with tourism and agricultural potential, connecting Zhongshan Hot Spring Park, Mazao Stream, and Wantan Bridge. The site layout leveraged the region's unique topography, combining floral trails with transportation nodes and production hubs-ensuring smooth circulation while showcasing authentic planting landscapes and cultivation practices.
Mga Tag: Azalea, Wanjin Azalea, New Taipei City, Industry Matching, Sustainable Development, Aesthetic Flower Exhibition, Tourism Economy
Teknolohiya sa Produksyon: Beyond static displays, the event offered diverse daily programming. Evening azalea light shows ran from 6:00-8:00 PM. On weekends, farmers' markets showcased local produce and cuisine. On-site DIY floral workshops allowed visitors to craft personal memories. Wanli featured a nearly 1-kilometer flower corridor planted with 23,000 azaleas. On Women's Day, a 'Floral Fun Walk' drew nearly 200 participants in themed outfits, creating the most festive and interactive moment of the event.
Hamon sa Disenyo: The core challenge was ensuring the event transcended surface-level aesthetics. From day one, organizers considered how to give azaleas cultural depth through artistic and industrial integration. Practical challenges included flower care, crowd management, and bloom timing, requiring close coordination between farmers and designers to ensure simultaneous horticultural and visual quality.
Pananaliksik: Unfolding in early spring, the 2025 Wanjin Azalea Festival ran from Feb 27-Mar 30 under the theme 'Let's Go Bloom.' Spanning 30 hectares and 100,000 plants, it united Jinshan and Wanli as Taiwan's most iconic coastal flower event. Featuring 22 plus azalea varieties, it blended floriculture with art: Jinshan's greenhouse museum, flower corridor, and design contest; Wanli's kaleidoscope bridge and Zen garden. DIY classes, markets, tours, and night lighting enriched experiences while advancing the Wanjin Azalea brand.
Inspirasyon: The 2025 Wanjin Azalea Festival, themed 'Let's Go Bloom,' grows from the floral heritage of Wanli and Jinshan. Merging local culture, landscapes, and agricultural renewal, it has become the North Coast's iconic spring event. Since 2021, New Taipei City has promoted the Wanjin Azalea brand to redefine the flower beyond ornament. Through horticultural expertise, art installations, competitions, scenic tours, and business partnerships, the festival positions azaleas as cultural symbols that link art, place, and industry for sustainable growth.
Tagal ng Proyekto: The project finished in March 2025 in Taiwan.
Daloy ng Operasyon: The festival attracted families, couples, and photographers, especially to the Azalea Art Museum and the floral corridor in Jinshan. Visitors praised the thoughtful spatial layering and visual appeal, from greenhouse displays to outdoor gardens. Evening lighting further enhanced the romantic ambiance. Tied to agrotourism packages, the festival offered eco-cultural tours, boosting local business traffic. Many vendors reported a sharp increase in foot traffic and brand awareness, proving the festival's economic value.
Mga Miyembro ng Koponan: New Taipei City Government
Mga Credit ng Larawan: New Taipei City Government