Ankodoki Sweet Bean Jelly ni Fumiko Okazeri

Ang disenyo na Ankodoki Sweet Bean Jelly ni Fumiko Okazeri ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2026

Ankodoki Sweet Bean Jelly

ni Fumiko Okazeri

Kliyente: KINOSHITASEIAN Co., Ltd.

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Ankodoki Sweet Bean Jelly

Ang pakete na ito ay nilikha para sa linya ng yokan na inilunsad ng isang matagal nang Hapones na gumagawa ng bean paste. Habang pinapanatili ang tradisyonal na halaga ng yokan, ito ay lumalayo sa kumbensyonal na mabigat na estilo ng pakete. Ang nostalhik ngunit kaswal na disenyo ay nagdadala ng init at pagiging madaling lapitan, na perpektong tumutugma sa organiko at simpleng lasa ng mga matatamis. Tinatanggap kahit ng mga hindi pamilyar sa wagashi, ito ay lubos na pinuri at nanalo ng maraming parangal sa loob at labas ng Japan.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Ankodoki Sweet Bean Jelly ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Ankodoki Sweet Bean Jelly ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Ankodoki Sweet Bean Jelly ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Mga Sukat at Packaging: Width 30 mm x Depth 18 mm x Height 82 mm
Mga Tag: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Teknolohiya sa Produksyon: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Hamon sa Disenyo: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Pananaliksik: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Inspirasyon: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Tagal ng Proyekto: This private label store opened on May 30, 2024.
Daloy ng Operasyon: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.