Wakayama Umeshu Series Pangunahing Tungkulin: Alak na Plum ni Fumiko Okazeri

Ang disenyo na Wakayama Umeshu Series Pangunahing Tungkulin: Alak na Plum ni Fumiko Okazeri ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2026

Wakayama Umeshu Series Pangunahing Tungkulin: Alak na Plum

ni Fumiko Okazeri

Kliyente: fodesign Inc.

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Wakayama Umeshu Series Pangunahing Tungkulin: Alak na Plum

Mula sa Wakayama, Japan ay dumarating ang isang mabangong alak na plum at isang nakakapreskong jelly na plum. Hango sa konsepto ng palitang pangkultura at mga pagtatagpong nakaugat sa tradisyong Tsino, ipinahahayag ng disenyo ang isang natatanging Hapones na sensibilidad sa pamamagitan ng malambot na texture at maseselang ilustrasyon. Kapag ang dalawang bote ay inilagay nang magkatabi, lumilikha sila ng eksena ng isang lalaki at babaeng nagtatagpo—na nakuha sa loob ng disenyo ng packaging. Bilang isang regalo mula sa Japan, na pinagpala ng marangyang mga bundok, ng dagat, ng mga hanging-dagat, at ng maningning na sikat ng araw, ito ay sumasama sa masasayang pagtitipon sa malayong Tsina.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Wakayama Umeshu Series Pangunahing Tungkulin: Alak na Plum ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Wakayama Umeshu Series Pangunahing Tungkulin: Alak na Plum ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Wakayama Umeshu Series Pangunahing Tungkulin: Alak na Plum ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Mga Sukat at Packaging: Width 60 mm x Depth 60 mm x Height 295 mm
Mga Tag: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Teknolohiya sa Produksyon: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Hamon sa Disenyo: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Pananaliksik: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inspirasyon: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Tagal ng Proyekto: It was exported and sold in Hangzhou, China in November 2022.
Daloy ng Operasyon: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Mga Credit ng Larawan: Illustrator Yuri Mizutani