Bronse Pag-aanunsyo · 2026
Episode Conveni Sistema ng Brand para sa Residensyal
by Yiseo Kwon
- A' Design Award na Bronse 2026 in Pag-aanunsyo
- CLIENT: Sk D&d
- Estimated Number of Design Views: 7,034
- Verification code 6F7B36CB85 · Verify this award
Colors
About Episode Conveni Sistema ng Brand para sa Residensyal
Ang Episode Conveni ay isang brand system na nilikha para sa isang serbisyong residensyal na nakatuon sa mahusay na pamumuhay sa lungsod. Ang identity ay binuo sa paligid ng metapora ng isang switch, upang ang mga mahahalagang serbisyo ay maaaring buksan at ang mga hindi kinakailangang elemento ay maaaring patayin. Kasama sa sistema ang isang logo architecture, isang typographic at color scheme, at isang icon language para sa mga digital interface. Ang signage, digital content, at komunikasyon sa mga user ay sumusunod sa parehong mga visual na patakaran. Ang resulta ay scalable at maaaring iangkop sa bawat lokasyon habang nananatiling pare-pareho.
About the A' Design Award na Bronse
Ang Episode Conveni Sistema ng Brand para sa Residensyal ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Episode Conveni Sistema ng Brand para sa Residensyal ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Episode Conveni Sistema ng Brand para sa Residensyal ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Press Kit
- Unique Properties
- Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
- Dimensions & Packaging
- The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
- Tags
- branding, visual identity, logo system, design system, user experience
- Production Technology
- Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
- Design Challenge
- The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
- Research
- This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
- Inspiration
- This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
- Project Duration
- The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
- Operation Flow
- This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
- Patents
- Copyrights belong to SK D&D Co., Ltd., 2025.
