Once Upon a Rabbit Pangunahing Tungkulin: Animated na Maikling Pelikula by Jesseter Wang and Hannah Sun

Once Upon a Rabbit Pangunahing Tungkulin: Animated na Maikling Pelikula by Jesseter Wang and Hannah Sun is a highly esteemed winner of the very prestigious 2026 A' Design Award na Bronse in Disenyo ng Pelikula, Bidyo at Animasyon Competition Category.

BronsePelikula· 2026

Once Upon a Rabbit Pangunahing Tungkulin: Animated na Maikling Pelikula

by Jesseter Wang and Hannah Sun

A' Design Award na Bronse Winner in Pelikula Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Once Upon a Rabbit Pangunahing Tungkulin: Animated na Maikling Pelikula

Teksto ng Aklat: Ang Once Upon a Rabbit ay isang proyekto ng animated na disenyo na hango sa mga detalyeng kultural ng Lantern Festival at sa mga visual na alaala ng kabataan. Ang akda ay nagtatatag ng isang malambot at mapamahayag na wikang biswal sa pamamagitan ng paghahalo ng dimensyonal na anyo at damdaming iginuhit sa kamay, na lumilikha ng imaheryang parehong maayos at mapaglaro. Ang mga paulit-ulit na motif tulad ng kuneho at Tangyuan, mga bilog na kanin, ay ginagamit bilang mga visual na sandigan, habang ang galaw, ritmo, at komposisyon ay nagbibigay-diin sa atmospera at pagpapatuloy, na nagreresulta sa isang magkakaugnay na karanasan sa disenyo na nakaugat sa init, pagiging pamilyar, at kultural na resonansiya.

The Recognition

About the A' Design Award na Bronse

Ang Once Upon a Rabbit Pangunahing Tungkulin: Animated na Maikling Pelikula ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Once Upon a Rabbit Pangunahing Tungkulin: Animated na Maikling Pelikula ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Once Upon a Rabbit Pangunahing Tungkulin: Animated na Maikling Pelikula ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Dimensions & Packaging: 16x9 video file
Tags: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Production Technology: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Design Challenge: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Research: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Inspiration: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Project Duration: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Operation Flow: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Team Members: Jesseter Wang,
Hannah Sun
Image Credits: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]