Mobility Future Within Reach Komunikasyon ng Brand by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award na Pilak in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

PilakPag-aanunsyo· 2026

Mobility Future Within Reach Komunikasyon ng Brand

by Hayato Itakura

Client: tacto Inc.

A' Design Award na Pilak Winner in Pag-aanunsyo Category

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Colors

The Design

About Mobility Future Within Reach Komunikasyon ng Brand

Ang Mobility Future Within Reach ay isang programa ng brand communication na nilikha para sa isang pang-edukasyong touring event tungkol sa hinaharap na mobilidad. Ang pangunahing atraksyon ay isang malaking diorama na gawa sa Fine Flute cardboard, na may sukat na 1030 mm ang taas, 1456 mm ang lapad at 500 mm ang lalim. Ang bawat bahagi ay pinutol gamit ang laser at pagkatapos ay binuo sa pamamagitan ng kamay. Ang mga interactive na mekanismo ay nagpapagalaw sa mga sasakyan, nagpapailaw sa mga gusali at nagpapatugon sa lungsod sa pamamagitan ng ilaw, tunog at galaw. Ang recyclable na materyal ay sumusuporta sa tema ng sustainability at tumutulong sa mga bata na isipin ang hinaharap na mobilidad sa pamamagitan ng paglalaro.

The Recognition

About the A' Design Award na Pilak

Ang Mobility Future Within Reach Komunikasyon ng Brand ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Mobility Future Within Reach Komunikasyon ng Brand ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Mobility Future Within Reach Komunikasyon ng Brand ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration