Zona Pangunahing Tungkulin: Pagba-branding at Pagpapakete by Cansu Dagbagli Ferreira

Zona Pangunahing Tungkulin: Pagba-branding at Pagpapakete by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award na Pilak in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

PilakPag-aanunsyo· 2026

Zona Pangunahing Tungkulin: Pagba-branding at Pagpapakete

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award na Pilak Winner in Pag-aanunsyo Category

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Colors

The Design

About Zona Pangunahing Tungkulin: Pagba-branding at Pagpapakete

Teksto ng Aklat: Ang Zona ang unang hard seltzer ng Angola, pinagdudugtong ang lokal na pamana sa isang kontemporaryong estetika, na may pagkakakilanlan ng tatak na inspirado ng mga bukal ng Huambo at ng Ilog Okavango. Ang disenyo ay nakasentro sa isang kontemporaryo at matapang na estetika na gumagamit ng monochromatic at base-sa-prutas na mga paleta at mga geometric na ikono upang makakuha ng pansin. Isang pasadyang logotype ang nagsasama ng nakatagong tilamsik ng tubig, na sumisimbolo sa esensya ng buhay at agos ng mga ilog. Sa pamamagitan ng pagsasama ng mga buhay na buhay na kulay sa isang malinis at base-sa-puti na layout, ang Zona ay nag-aalok ng isang sariwa at nakakasiglang karanasang biswal na nagdiriwang ng pinagmulan nito sa pamamagitan ng isang bata at disenyong nakatutok na lente.

The Recognition

About the A' Design Award na Pilak

Ang Zona Pangunahing Tungkulin: Pagba-branding at Pagpapakete ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Zona Pangunahing Tungkulin: Pagba-branding at Pagpapakete ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Zona Pangunahing Tungkulin: Pagba-branding at Pagpapakete ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.