Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Pakete ng Bote ng Alak by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Pakete ng Bote ng Alak by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2020

Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Pakete ng Bote ng Alak

by Li Zuo

Client: Wendao WD Creativity

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Pakete ng Bote ng Alak

Ang Taiyuan ZHI Yuanyi ay isang disenyo ng pakete ng bote ng alak na nilikha para sa Moutai Group. Lumihis ang disenyo mula sa itinatag na estilo ng Moutai at pinanatili lamang ang pamilyar na hugis ng bote, na pinalaki at ginawang mas mataas. Ang tubig ang sentral na tema, dahil ang alak ay inilalarawan bilang isang tubig na nagdadala ng emosyon. Ipinapakita ng ibabaw ang isang pattern ng tubig-dagat at bangin na hango sa mga sinaunang opisyal na damit, kasama ang mga tradisyonal na mapalad na motif. Ang mga alon, nakatayong bato at mga ulap ay nagmumungkahi ng kaligayahan at mahabang buhay. Ang dekorasyon ay iniluto sa bote ng salamin.

The Recognition

About the A' Design Award na Pilak

Ang Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Pakete ng Bote ng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Pakete ng Bote ng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Pakete ng Bote ng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo