The Soul of Maotai Flavour Wu Primary Function: Pakete ng Boteng Alak by Li Zuo

The Soul of Maotai Flavour Wu Primary Function: Pakete ng Boteng Alak by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2020

The Soul of Maotai Flavour Wu Primary Function: Pakete ng Boteng Alak

by Li Zuo

Client: Wendao WD Creativity

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Primary Function: Pakete ng Boteng Alak

Ang Wu ay isang disenyo ng pakete para sa isang mataas na kalidad na alak na may lasang Maotai. Ang bote ay hugis-patak ng likido, na nagpapahayag ng ideya na ang alak sa loob ay isang pinong esensya. Ang ibabaw ng salamin ay may glaze at ang logo ay ginto ang pagkakalatag. Ang panlabas na kahon ay gawa sa likas na kahoy na inukit ng disenyong may pattern ng mga guhit ng tubig, na umaalinsunod sa hugis ng bote at maaaring i-recycle. Isang hulmahan ng salamin na inukit sa kahoy ang ginamit sa produksyon. Ang buong set ay may sukat na 260 mm ang lapad, 140 mm ang lalim at 300 mm ang taas. Ang disenyo ay tumutulong sa mga mamimili na maunawaan ang katangian ng alak.

The Recognition

About the A' Design Award na Pilak

Ang The Soul of Maotai Flavour Wu Primary Function: Pakete ng Boteng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang The Soul of Maotai Flavour Wu Primary Function: Pakete ng Boteng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang The Soul of Maotai Flavour Wu Primary Function: Pakete ng Boteng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo