The Big Book of Bullshit Ang Libro by Lisa Winstanley

The Big Book of Bullshit Ang Libro by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Nakalimbag at Nailathalang Medya Competition Category.

PilakLimbag· 2020

The Big Book of Bullshit Ang Libro

by Lisa Winstanley

Client: Lisa Winstanley

A' Design Award na Pilak Winner in Limbag Category

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Verified Award Winner

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Colors

The Design

About The Big Book of Bullshit Ang Libro

Ang publikasyong Big Book of Bullshit ay isang graphic na paggalugad ng katotohanan, tiwala at kasinungalingan at nahahati sa 3 visually juxtaposed chapters. Ang Katotohanan: Isang may larawang sanaysay sa sikolohiya ng panlilinlang. The Trust: isang visual na pagsisiyasat sa paniwalang trust at The Lies: Isang may larawang gallery ng kalokohan, lahat ay nagmula sa hindi kilalang pag-amin ng panlilinlang. Ang visual na layout ng libro ay kumukuha ng inspirasyon mula sa "Van de Graaf canon" ni Jan Tschichold, na ginamit sa disenyo ng libro upang hatiin ang isang pahina sa kasiya-siyang sukat.

The Recognition

About the A' Design Award na Pilak

Ang The Big Book of Bullshit Ang Libro ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang The Big Book of Bullshit Ang Libro ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang The Big Book of Bullshit Ang Libro ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Big Book of Bullshit is a graphic exploration of truth, trust and lies and is divided into 3 juxtaposed chapters.
The Truth: An illustrated essay on the psychology of deception
The Trust: A visual investigation of the notion and fragility of trust. Exploring experimental mediums and malleable, tensile materials.
The Lies: An illustrated gallery of bullshit, all derived from anonymous confessions of deception
Dimensions & Packaging: 235mm x 285mm finished size
198 pages
Tags: Book Design, Layout, Typography, Illustration, editorial
Production Technology: Screen printed neon book cover with a white matt finish. High quality textured paper and quality binding for the inner pages. Outer case blind embossed with the word truth
Design Challenge: There were many creative challenges which were overcome in the creation of this book, from ensuring the anonymity of confessions of deceit, to finding suppliers that could print using in glow in the dark ink.
The main finding of this practice based research is that, everyone is full of shit!
Research: Vision:
To enjoy creating design that invokes curiosity, creates conversation, makes people smile and is above all, honest.
Mission:
To contribute to a creative community, bound by the ubiquitous human trait of lying. Creating beautiful artwork from what is, essentially, an ugly aspect of human nature.

The central messages, which I wished to communicate: We All Lie
It is fundamentally ingrained in our nature and a necessary part of our societies structure.

Yet We Are All Quick To Judge
No matter how much we lie ourselves, there is a social paradox that forces us to negatively label those who are deemed liars.
Inspiration: Dishonesty is a ubiquitous phenomenon that has become ingrained as a necessity for the successful function of our society. The overarching aim of this project was to provide a contribution to the understanding of the visual relationship between lies and truth. Encouraging viewers to investigate their own preconceived notions of truth, trust and deceit by fostering a dialogue of a dialogue of questioning and examination.
Project Duration: project started in 2014 in Kuwait and completed in 2017 in the UK Edited and revised 2nd edition designed and produced in Singapore, 2019
Operation Flow: This was part of a larger project. Lies were collected from an anonymous online confessional platform iliekit.com and subsequently illustrated and showcased in the third 'lies' chapter of the big book of bullshit