Light - Discovering Umbria Typographic Book by Paul Robb

Light - Discovering Umbria Typographic Book by Paul Robb is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Nakalimbag at Nailathalang Medya Competition Category.

BronseLimbag· 2020

Light - Discovering Umbria Typographic Book

by Paul Robb

Client: Salt & Pepper

A' Design Award na Bronse Winner in Limbag Category

24,545

Verified Award Winner

Verify Award Status for #88176

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Colors

The Design

About Light - Discovering Umbria Typographic Book

Matapos ang nagwawasak na lindol ng 2016, ang Rehiyon ng Umbria ng Italya ay nangangailangan ng isang muling pagtatalik sa mga komunikasyon nito. Ang katalogo na ito ay ang paglalakbay na nagpapakita ng mga kayamanan sa kultura ng hindi kilalang mga lugar ng teritoryo. Ang bawat isa sa mga pahina ng index ng seksyon ay idinisenyo na nakatuon sa pakikipag-usap sa pagkukuwento. Bagaman pangunahin ang isang paglalakbay sa litrato ng ilaw at hindi nakikitang kultura, ang tekstuwal na bahagi ng katalogo ay ginagamot upang balansehin ang visual na kwento.

The Recognition

About the A' Design Award na Bronse

Ang Light - Discovering Umbria Typographic Book ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Light - Discovering Umbria Typographic Book ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Light - Discovering Umbria Typographic Book ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Dimensions & Packaging: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Tags: Type/Font Design, Identity design, Catalog, Photography, Typography
Production Technology: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Design Challenge: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Research: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspiration: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Project Duration: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Operation Flow: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Team Members: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Image Credits: Photography copyright, Paul Robb & Marco Giugliarelli