Camel Robot Digital na Likhang Sining by Edu Torres

Camel Robot Digital na Likhang Sining by Edu Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award na Ginto in Disenyo ng Computer Graphics, 3D Modeling, Texturing at Rendering Competition Category.

GintoComputer Graphics· 2020

Camel Robot Digital na Likhang Sining

by Edu Torres

Client: Camel

A' Design Award na Ginto Winner in Computer Graphics Category

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Colors

The Design

About Camel Robot Digital na Likhang Sining

Ang Camel Robot ay isang digital na likhang sining na muling nagbibigay-kahulugan sa isang logo ng brand bilang isang robotikong hayop. Ang imahe ay binuo bilang isang three-dimensional na modelo at ni-render sa mataas na resolusyon para sa pag-print at para sa pagpapakita sa mga eksibisyon at espasyo ng opisina. Ang mga sanggunian ay hinango mula sa mga pang-industriyang makinarya, robotics at science fiction. Ang katawan ay bahagyang bukas, kaya nananatiling nakikita ang mga panloob na kable at ang power supply. Ang neutral na asul at madilim na paleta ay nagpapanatili ng atensyon sa pangunahing silweta. Ang antas ng detalye ay balanseng upang manatiling kapani-paniwala at madaling maintindihan.

The Recognition

About the A' Design Award na Ginto

Ang Camel Robot Digital na Likhang Sining ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Camel Robot Digital na Likhang Sining ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Camel Robot Digital na Likhang Sining ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.