DIY Spice Blends by Chef Heidi Ang Mga Social Media Digital Recipe by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Ang Mga Social Media Digital Recipe by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

PilakPag-aanunsyo· 2020

DIY Spice Blends by Chef Heidi Ang Mga Social Media Digital Recipe

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award na Pilak Winner in Pag-aanunsyo Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Ang Mga Social Media Digital Recipe

Inatasan ng Unilever Food Solutions na residente ng Chef Heidi Heckmann (Regional Customer Chef, Cape Town) na lumikha ng 11 natatanging mga recipe ng Spice Blends gamit ang Robertsons Spice Range. Bilang bahagi ng kampanya na "Ang aming Paglalakbay, ang Iyong Pagdiskubre" ang ideya ay upang lumikha ng natatanging mga imahe at disenyo gamit ang mga sangkap na ito para sa isang masayang kampanya sa Facebook. Bawat linggo ang kakaibang Spice Blends ni Chef Heidi ay nai-post bilang mayaman sa Facebook na Canvas Post. Ang bawat isa sa mga recipe na ito ay magagamit para sa pag-download ng iPad sa website ng UFS.com.

The Recognition

About the A' Design Award na Pilak

Ang DIY Spice Blends by Chef Heidi Ang Mga Social Media Digital Recipe ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang DIY Spice Blends by Chef Heidi Ang Mga Social Media Digital Recipe ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang DIY Spice Blends by Chef Heidi Ang Mga Social Media Digital Recipe ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew