Feira do Alvarinho Ang Kampanya Sa Advertising by Fabio Alves

Feira do Alvarinho Ang Kampanya Sa Advertising by Fabio Alves is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

PilakPag-aanunsyo· 2020

Feira do Alvarinho Ang Kampanya Sa Advertising

by Fabio Alves

Client: MarkaBranka

A' Design Award na Pilak Winner in Pag-aanunsyo Category

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Colors

The Design

About Feira do Alvarinho Ang Kampanya Sa Advertising

Ang Feira do Alvarinho ay isang taunang partido ng alak na nagaganap sa Moncao, sa Portugal. Upang maiparating ang kaganapan, nilikha ito ng isang sinaunang at kathang-isip na kaharian. Na may sariling pangalan at sibilisasyon, Ang Kaharian ng Alvarinho, na itinalaga sa gayon dahil ang Moncao ay kilala bilang ang duyan ng Alvarinho alak, ay binigyang inspirasyon sa totoong kasaysayan, mga lugar, iconic na tao at alamat ng Moncao. Ang pinakamalaking hamon ng proyektong ito ay ang pagdala ng tunay na kuwento ng teritoryo sa disenyo ng karakter.

The Recognition

About the A' Design Award na Pilak

Ang Feira do Alvarinho Ang Kampanya Sa Advertising ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Feira do Alvarinho Ang Kampanya Sa Advertising ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Feira do Alvarinho Ang Kampanya Sa Advertising ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensions & Packaging: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tags: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Production Technology: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Design Challenge: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Research: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiration: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Project Duration: From February to July 2019, in Moncao, Portugal.
Operation Flow: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Team Members: Fabio Alves
Marcio da Rocha
Rafael Pereira
Image Credits: MarkaBranka, 2019