Creative Trade Mark Pakete ng Pulot-Pukyutan by Zanas Karenauskas is a highly esteemed winner of the very prestigious 2020 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.
GintoPakete· 2020
Creative Trade Mark Pakete ng Pulot-Pukyutan
Client: Lithuanian local bee farm Honey Moon
A' Design Award na Ginto Winner in Pakete Category
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- Verified Award Winner
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The Design
About Creative Trade Mark Pakete ng Pulot-Pukyutan
Ang Botanic ay isang disenyo ng packaging para sa purong pulot-pukyutan na inilalahad sa isang 380 ml na garapon na salamin. Ang etiketa ay gawa sa madilim na berdeng uncoated na papel at hinubog sa pamamagitan ng multi-level na debossing at die-cut na heksagono, isang hugis na nagpapaalala sa bahay-pukyutan. Ang mga elementong matte silkscreen at malinaw na gloss foil ay nagdaragdag ng kontrast sa madilim na background. Ang isang double-sided na nakatiklop na hangtag ay naglalaman ng paglalarawan ng produkto. Ang bawat garapon ay isinasara ng takip na kahoy na ginawa sa pamamagitan ng kamay mula sa kahoy ng linden, ang punong ang nektar ay tinitipon ng mga bubuyog. Sinasalamin ng disenyo ang kadalisayan ng purong pulot-pukyutan.
The Recognition
About the A' Design Award na Ginto
Ang Creative Trade Mark Pakete ng Pulot-Pukyutan ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Creative Trade Mark Pakete ng Pulot-Pukyutan ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Creative Trade Mark Pakete ng Pulot-Pukyutan ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known. - Dimensions & Packaging
- 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper. - Tags
- luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
- Production Technology
- The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.
- Design Challenge
- Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
- Research
- By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
- Inspiration
- The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
- Project Duration
- Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood - Operation Flow
- The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team. - Team Members
- Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis - Image Credits
- Photo: Produck, MIndaugas Norkaitis
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