Poznan Marathon Medal Promotional Animation by Artmask Group

Poznan Marathon Medal Promotional Animation by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pelikula, Bidyo at Animasyon Competition Category.

PilakPelikula· 2020

Poznan Marathon Medal Promotional Animation

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award na Pilak Winner in Pelikula Category

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Colors

The Design

About Poznan Marathon Medal Promotional Animation

Ang Poznan Marathon Medal ay isang pang-promosyong animation na nilikha upang ipakita ang medalya ng ikadalawampung PKO Poznan Marathon. Ipinapakita ng animation ang maliliit na elemento na nagsasama-sama upang mabuo ang medalya, at ang bawat elemento ay sumisimbolo sa isang taon ng kasaysayan ng marathon. Ang lanyard ng medalya ay may nakalimbag na makasaysayang mga larawan mula sa lahat ng edisyon ng kaganapan, na nakaayos ayon sa pagkakasunod-sunod ng panahon. Ang medalya ay may sukat na 80 sa 80 sa 7 milimetro at hinulma mula sa bakal at pilak. Ang animation ay ginawa sa 4K na resolusyon upang hikayatin ang pagpaparehistro para sa anibersaryong karera.

The Recognition

About the A' Design Award na Pilak

Ang Poznan Marathon Medal Promotional Animation ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Poznan Marathon Medal Promotional Animation ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Poznan Marathon Medal Promotional Animation ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019