Pop Up Magazine Ang Pamagat Ng Pagbubukas ni Rafael de Araujo

Ang disenyo na Pop Up Magazine Ang Pamagat Ng Pagbubukas ni Rafael de Araujo ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pelikula, Bidyo at Animasyon.

PilakPelikula· 2020

Pop Up Magazine Ang Pamagat Ng Pagbubukas

ni Rafael de Araujo

Kliyente: Pop Up Magazine

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pelikula

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Ang Disenyo

Tungkol sa Pop Up Magazine Ang Pamagat Ng Pagbubukas

Ang proyekto ay isang paglalakbay upang galugarin ang mga isyu sa Escape (tema para sa 2019) nang abstractly at fluidly, na nagpapakita ng mga pagbabago, mga bagong bagay at bunga mula rito. Ang lahat ng mga visual ay malinis at komportable na panoorin, kaibahan sa hindi komportable na katotohanan mula sa pagkilos ng pagtakas. Ang disenyo ay patuloy na nagbabago at ang mga morphing na hugis sa animation ay kumakatawan sa pagkilos ng pagbabalik, na sanhi ng ilang uri ng sitwasyon. Ang pagtakas ay may iba't ibang kahulugan, interpretasyon at ang punto ng view ay nag-iiba mula sa mapaglaruhan hanggang sa seryoso.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Pop Up Magazine Ang Pamagat Ng Pagbubukas ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Pop Up Magazine Ang Pamagat Ng Pagbubukas ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Pop Up Magazine Ang Pamagat Ng Pagbubukas ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Mga Sukat at Packaging: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Mga Tag: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Teknolohiya sa Produksyon: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Hamon sa Disenyo: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Pananaliksik: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspirasyon: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Tagal ng Proyekto: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Daloy ng Operasyon: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Mga Miyembro ng Koponan: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Mga Credit ng Larawan: Rafael de Araujo, 2019.