Mitsubishi eK X (Cross) Brochure by Tomohira Kodama

Mitsubishi eK X (Cross) Brochure by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.

PilakPag-aanunsyo· 2020

Mitsubishi eK X (Cross) Brochure

by Tomohira Kodama

Client: Mistubishi Motors

A' Design Award na Pilak Winner in Pag-aanunsyo Category

37,039

Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Brochure

Ang Mitsubishi eK X ay isang brochure na ginawa para sa isang crossover kei car. Inilalarawan ng brochure ang sasakyan bilang isang compact na modelo na may katangiang SUV, aktibong estilo at mababang konsumo ng gasolina. Sinusunod ng layout ang konseptong Cute Beast na siya ring gumabay sa panlabas na disenyo ng sasakyan. Isang matapang na kombinasyon ng dilaw at itim ang ginamit upang makaakit ng pansin sa unang tingin pa lamang. Ang bawat tampok na function at performance ay ipinapakita sa malinaw na pagkakasunod-sunod. Ginawa ang brochure upang maabot ang mga customer na nais sumubok ng bago.

The Recognition

About the A' Design Award na Pilak

Ang Mitsubishi eK X (Cross) Brochure ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Mitsubishi eK X (Cross) Brochure ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Mitsubishi eK X (Cross) Brochure ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release