Rana Gaber tarafından tasarlanan Grand Egyptian Museum Kurumsal Kimlik

Rana Gaber tarafından tasarlanan Grand Egyptian Museum Kurumsal Kimlik, Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2020 A' Design Award Altın Ödülü ödülünün saygın bir kazananıdır.

AltınGrafik· 2020

Grand Egyptian Museum Kurumsal Kimlik

tasarımcı: Rana Gaber

Müşteri: Rana Hossam

Grafik Kategorisinde A' Design Award Altın Ödülü Kazananı

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Siteyi Ziyaret Et A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Grand Egyptian Museum Kurumsal Kimlik Hakkında

Grand Egyptian Museum, antik Mısır eserlerinin sergilendiği bir müze için tasarlanmış kurumsal kimliktir. Logo, "Egypt" (Mısır) olarak okunan beş hiyeroglifin geometrik ve yalın bir formda birleştirilmesiyle oluşturulmuştur. Uzatılmış dikdörtgen biçim, kraliyet adlarını belirten bir çerçeve olan kartuştan esinlenmiştir. Nil'in kıyıları Kara Toprak olarak adlandırıldığı için ana renk siyahtır. İkincil renkler ise antik Mısır mücevherlerinden esinlenmiştir. Açıları ve kavisleri logotipin hatlarıyla örtüştüğü için ana yazı karakteri olarak Roboto seçilmiştir. Ayrıca deneysel bir yönlendirme (işaretleme) sistemi geliştirilmiştir.

Tanınırlık

A' Design Award Altın Ödülü Hakkında

Grand Egyptian Museum Kurumsal Kimlik, A' Design Award Altın Ödülü kazananıdır; bu, birinci sınıf, harika ve olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Altın kazananlar, tasarımcılarının dehasını, bilgeliğini ve ustalığını yansıtan son derece yenilikçi, vizyoner ve göz kamaştırıcı yaratımlardır. Grand Egyptian Museum Kurumsal Kimlik, eşi görülmemiş değer sunan, çok övülen, çığır açan ve anıtsal bir buluş olması beklenir. A' Design Award Altın Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına büyük fayda sağlayan ve onları ilerleten muhteşem, saygın bir projedir. Grand Egyptian Museum Kurumsal Kimlik yoğun arzu duyguları yaratır, tutku uyandırır, yaratıcılığı teşvik eder ve bizi cezbeder.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Boyutlar ve Ambalaj: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Etiketler: Visual Identity, Logo, Branding, Typography, Signage system
Üretim Teknolojisi: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Tasarım Zorluğu: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Araştırma: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
İlham: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Proje Süresi: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
İşleyiş Akışı: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Ekip Üyeleri: none.
Görsel Kredileri: credits to: Shutterstock and bensound