Debes Intervenir Güvenlik Afişi by Eduardo Walles is a highly esteemed winner of the very prestigious 2020 A' Design Award Demir Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.
DemirGrafik· 2020
Debes Intervenir Güvenlik Afişi
Client: tApp
A' Design Award Demir Ödülü Winner in Grafik Category
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The Design
About Debes Intervenir Güvenlik Afişi
Debes Intervenir, bir endüstriyel tesis için hazırlanmış bir iş güvenliği afiş kampanyasıdır. Afişler, araç gereçlerin ve tesislerin doğru ve yanlış kullanımını göstermektedir. Her sahne, bir kaza meydana gelmeden hemen önceki ana odaklanır. Çalışanlarla samimi ve anlaşılır bir bağ kurmak için çizgi roman üslubu kullanılmıştır. İllüstrasyonla oluşturulan bir karakter, personele her mesaj boyunca rehberlik eder. Görseller, organik ve serbest bir çizgi hissini korumak amacıyla vektörel illüstrasyon araçlarıyla çizilmiş, ardından görüntü düzenleme yazılımıyla renklendirilmiş ve kompoze edilmiştir. Her afiş stiren üzerine basılmış olup 900 x 600 milimetre ölçülerindedir.
The Recognition
About the A' Design Award Demir Ödülü
Debes Intervenir Güvenlik Afişi, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. Debes Intervenir Güvenlik Afişi, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. Debes Intervenir Güvenlik Afişi titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond. - Dimensions & Packaging
- Styrene 900 mm X 600 mm. Depth. 50
- Tags
- Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
- Production Technology
- For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
- Design Challenge
- tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
- Research
- For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
- Inspiration
- The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace. - Project Duration
- The project started in September 2016 and finished in November 2016 in CDMX.
- Operation Flow
- The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
- Patents
- None, everything was created form scratch.
- Team Members
- Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles - Image Credits
- None, everything was created form scratch.
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