Pizzamax Marka Kimliği by Salvita Bingelyte

Pizzamax Marka Kimliği by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Bronz Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.

BronzGrafik· 2020

Pizzamax Marka Kimliği

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Bronz Ödülü Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #102715

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Colors

The Design

About Pizzamax Marka Kimliği

Pizzamax, Litvanya'daki küçük bir pizza restoranı zinciri için tasarlanmış bir marka kimliğidir. Önceki kimlik birden fazla grafik stili bir arada kullanıyor ve müşterilere markaya dair belirgin bir izlenim vermiyordu. Yeni tasarım, klasik İtalyan pizzasıyla ilişkilendirilen kırmızı, siyah ve beyaz renklerin kullanıldığı sadeleştirilmiş bir logoya dayanıyor. "Pizza" ve "max" sözcükleri kartvizitlerin ve pizza kutularının farklı yüzlerine yerleştirilmiştir. M ve X harflerinin kavisli uçları, kollarını dümdüz uzatarak pizza taşıyan fırıncıları çağrıştırır. Kimlik; kartvizitlerde, antetli kağıtlarda, pizza kutularında ve kıyafetlerde uygulanmıştır.

The Recognition

About the A' Design Award Bronz Ödülü

Pizzamax Marka Kimliği, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Pizzamax Marka Kimliği, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Pizzamax Marka Kimliği ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens