Woonwaard Kurumsal Kimlik by Ruud Winder - Rebrandt

Woonwaard Kurumsal Kimlik by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 A' Design Award Altın Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.

AltınGrafik· 2021

Woonwaard Kurumsal Kimlik

by Ruud Winder - Rebrandt

Client: REBRANDT® — Dutch Masters in Rebranding

A' Design Award Altın Ödülü Winner in Grafik Category

52,774

Verified Award Winner

Verify Award Status for #103738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Woonwaard Kurumsal Kimlik

Woonwaard, Hollanda'nın en büyük konut kooperatiflerinden biri için oluşturulmuş bir kurumsal kimliktir. Kimlik modern ancak ciddi bir karaktere sahiptir ve dinginlik ile huzur duygusu aktarır. Tasarım, kiracıların çeşitliliğini ve kiracı olmanın olumlu yönlerini temsil eder. Her uygulamaya, farklı kompozisyon ve renklerde 250'den fazla daireden oluşan temel bir tasarımdan alınan kendine özgü bir daire kümesi verilmiştir. Basılı mecralarda, altı Pantone rengi ve siyahın kullanıldığı FSC sertifikalı kâğıt tercih edilmiştir. Dijital uygulamalar ise kâğıt kullanımını azaltmaktadır.

The Recognition

About the A' Design Award Altın Ödülü

Woonwaard Kurumsal Kimlik, A' Design Award Altın Ödülü kazananıdır; bu, birinci sınıf, harika ve olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Altın kazananlar, tasarımcılarının dehasını, bilgeliğini ve ustalığını yansıtan son derece yenilikçi, vizyoner ve göz kamaştırıcı yaratımlardır. Woonwaard Kurumsal Kimlik, eşi görülmemiş değer sunan, çok övülen, çığır açan ve anıtsal bir buluş olması beklenir. A' Design Award Altın Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına büyük fayda sağlayan ve onları ilerleten muhteşem, saygın bir projedir. Woonwaard Kurumsal Kimlik yoğun arzu duyguları yaratır, tutku uyandırır, yaratıcılığı teşvik eder ve bizi cezbeder.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Dimensions & Packaging: Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
Tags: rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology: It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge: The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Research: The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration: Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Project Duration: 3-4 Months region Amsterdam, The Netherlands
Operation Flow: DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Team Members: Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute
Image Credits: All rights REBRANDT®