Jun Yamazaki and Takuya Osawa tarafından tasarlanan Pastoco Pasta Grafik Tabağı

Jun Yamazaki and Takuya Osawa tarafından tasarlanan Pastoco Pasta Grafik Tabağı, Fırın Gereçleri, Sofra Takımları, İçecek Kapları ve Pişirme Gereçleri Tasarımı Yarışma Kategorisinde son derece prestijli 2021 A' Design Award Gümüş Ödülü ödülünün saygın bir kazananıdır.

GümüşMutfak Gereçleri· 2021

Pastoco Pasta Grafik Tabağı

tasarımcı: Jun Yamazaki and Takuya Osawa

Müşteri: Jun Yamazaki and Takuya Osawa

Mutfak Gereçleri Kategorisinde A' Design Award Gümüş Ödülü Kazananı

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A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Pastoco Pasta Grafik Tabağı Hakkında

Bu pasta grafiği tabağı, taze çiftlerin, yiyecekleri tartmadan veya besin değerini saymadan, kabaca yiyeceklerinin ne kadar dengeli olduğunu kavramalarını sağlar. Ekip bu tabak için yeni çiftleri hedef aldı. Yeni evlilik hayatlarında sağlıksız beslenmeye eğilimlidirler. Çünkü partnerle yeni yaşam iştahı artırır. Aynı zamanda yiyeceklerine fazla önem vererek birbirlerini rahatsız etmek de istemezler. Ekip, sorunları çözmek için diyetlerini kolayca kontrol etme ile yemekten keyif alma arasında denge kurmayı hedefledi. Ve bunu denge görselleştirmenin sembolü olan pasta grafiğinden ilham alarak başardılar.

Tanınırlık

A' Design Award Gümüş Ödülü Hakkında

Pastoco Pasta Grafik Tabağı, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Pastoco Pasta Grafik Tabağı, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Pastoco Pasta Grafik Tabağı, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: This plate visualize the balance of nutrition in foods with its pie chart shape. Fresh couples can grasp how well-balanced their foods are intuitively, without weighing foods or calculating the amount of nutrition. Moreover, the open part shows the target the start of eating way, eating vegetables first. It prevents sharp increase of blood sugar level. Fresh couples can practice positive diet with well-balanced and healthy foods on this plate.
Boyutlar ve Ambalaj: The whole size of this plate is D220mm x W220mm x H20mm, the diameter of center hole is 70mm. Thanks to its compact size and center hole, if our target fills the plate with foods, the total amount of foods is not so much. And less blank spaces give them an illusion as if they eat a lot. Therefore, they eat less, and are satisfied with it.
The plate also has four colors, natural beige, white, navy and paste pink. Our target can select their favorite color from the variations.
Etiketler: Tableware, Plate, Healthy foods, Diet, Nutrition, blood sugar level, insulin control
Üretim Teknolojisi: They make this plate with ceramic. And the surface finishing is fine matte texture. Its natural and warm texture makes foods look better. It will motivate them to keep healthy diet. And also, ceramic has good mass-productivity. It is not so expensive and stylish plate.
Fresh couples eat foods with this plate every day. Therefore, they did not select just easy to handle cheap plastic, hard to use stylish wood, but selected ceramic.
Tasarım Zorluğu: The big challenge was balancing two conflictive factors. For the fresh couples to succeed losing weight with their plate, 1. they can control their foods without conscious restriction, 2. they can enjoy eating as well. Because most of fresh couples are not keen on keeping healthy diet to sacrifice eating happily.
If the plate is separated into small sections for each food, it looks as if the plate forces the target to eating healthy. If the plate has just organic and aesthetic design, it does not have a healthcare function. Through try and error, the team got inspiration from pie chart which is the symbol of visualization of balance, and got over the challenge.
Araştırma: They observed the tastes and behaviors of the target. And they did interviews to them too. As the result, they found their general problems that the target tends to eat unhealthily and get fat after the marriage. Because the fulfilled life with partner enhances the appetite. And one can’t resist eating as much as the other.
Fortunately, a wife has somewhat sense of health more than her husband generally. So she has encouraged him and herself to try losing weight for some times since their marriage. But the strict management can throw cold water on their newly-married life, and get difficulty to keep on it.
İlham: Most of fresh couples wish spending healthy and happy life together, but they have difficulty to practice it, especially in what they eat. Because too-managed food restricts their normal life, and they need to pay attention to calories all the time. As a result of these restrictions, they lost pleasure of eating foods. For their targets to keep the healthy diet positively, they try to solve the above problems with design.
Proje Süresi: Our design work started in March 2020 between London and Osaka, will finish in September 2020 in Osaka in Japan.
İşleyiş Akışı: All they need to do is very simple. They should just place foods and dishes on the plate. Here is the colorful pie chart of foods. It shows what food is sufficient and is not sufficient. Now, they wonder how much the ratio of each foods are. If there is a colorful food pie chart in front of them, today’s meal will be ideal.
Ekip Üyeleri: Jun Yamazaki
Takuya Osawa
Görsel Kredileri: Image #1: Photographer Takuya Osawa, Main image, 2020.
Image #2: Photographer Takuya Osawa, Colour Variations, 2020.
Image #3: Photographer Takuya Osawa, The detail part and texture explanation image, 2020
Image #4: Photographer Takuya Osawa, The image of plate filled with foods, 2020
Image #5: Photographer Jun Yamazaki, The usage scene Image, 2020
Video Credits: Cast Takuya Osawa and Reiri Osawa, Camera Operator Takuya Osawa and Jun Yamazaki, The short feature video, 2020