Who's That Eating Pop-Up Resimli Kitap by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award Altın Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.
AltınGrafik· 2021
Who's That Eating Pop-Up Resimli Kitap
Client: Keitaro Sugihara
A' Design Award Altın Ödülü Winner in Grafik Category
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The Design
About Who's That Eating Pop-Up Resimli Kitap
Bu interaktif pop-up kitap, her biri kendine özgü yeme tarzını sergileyen 3D pop-up katlamasıyla favori atıştırmalıklarının tadını çıkaran yedi hayvanın hikayesini anlatıyor. Her pop-up, tek sayfa kesimi ve her ağzın içini açığa çıkararak yapısal bütünlük katan ikinci bir destek sayfası ile tasarlanmıştır. Kağıt kolaj illüstrasyonlarıyla birleştirilen bu sade tasarım, her hayvana hayat veriyor. Metin, hayvanlar şapırdatarak yerken okuyucuyu sayfaları açıp kapatmaya teşvik eden Japonca yansıma sözcüklerle yeme seslerini içeriyor.
The Recognition
About the A' Design Award Altın Ödülü
Who's That Eating Pop-Up Resimli Kitap, A' Design Award Altın Ödülü kazananıdır; bu, birinci sınıf, harika ve olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Altın kazananlar, tasarımcılarının dehasını, bilgeliğini ve ustalığını yansıtan son derece yenilikçi, vizyoner ve göz kamaştırıcı yaratımlardır. Who's That Eating Pop-Up Resimli Kitap, eşi görülmemiş değer sunan, çok övülen, çığır açan ve anıtsal bir buluş olması beklenir. A' Design Award Altın Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına büyük fayda sağlayan ve onları ilerleten muhteşem, saygın bir projedir. Who's That Eating Pop-Up Resimli Kitap yoğun arzu duyguları yaratır, tutku uyandırır, yaratıcılığı teşvik eder ve bizi cezbeder.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
- Dimensions & Packaging
- 180 mm x 195 mm x 25 mm
- Tags
- Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
- Production Technology
- Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.
Each illustration was hand collaged with various materials and papers to create my own textures and colors. - Design Challenge
- The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
- Research
- For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.
Prototypes were tested by a dedicated quality control specialist, my young son Ito. - Inspiration
- After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
- Project Duration
- The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
- Operation Flow
- For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
- Team Members
- Publisher : TOKYO SHOTEN Ltd.
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