Nanxiang Incity Görsel Yönlendirme Sistemi by Zesion Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Gümüş Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.
GümüşGrafik· 2021
Nanxiang Incity Görsel Yönlendirme Sistemi
Client: Zesion Design
A' Design Award Gümüş Ödülü Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #119978
The Design
About Nanxiang Incity Görsel Yönlendirme Sistemi
Nanxiang Incity, Şanghay'daki bir alışveriş merkezi için tasarlanmış bir görsel yönlendirme sistemidir. Tasarım, turnaları ve tapınaklarıyla bilinen Nanxiang bölgesinin yerel kültüründen ilham alarak, çiftler halinde uçan turnaların formunu soyut yönlendirme görsellerine dönüştürür. Kat rehberleri ve mağaza listeleri, yürüyen merdivenlerin giriş ve çıkışlarına ve ziyaretçi akışlarının kesiştiği noktalara yerleştirilmiştir. Işıklı yüzeylere beyaz mürekkeple örtücü baskı uygulanarak metinlerin ve konturların net kalması sağlanmıştır. Askılı öğelerde, alışveriş merkezinin iç mekânıyla bütünleşen aynalı dönüş noktaları kullanılmıştır.
The Recognition
About the A' Design Award Gümüş Ödülü
Nanxiang Incity Görsel Yönlendirme Sistemi, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Nanxiang Incity Görsel Yönlendirme Sistemi, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Nanxiang Incity Görsel Yönlendirme Sistemi, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
- Dimensions & Packaging
- Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm - Tags
- Visual Signage,Way finding,VI,Logo,Graphics
- Production Technology
- The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
- Design Challenge
- We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
- Research
- The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
- Inspiration
- Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
- Project Duration
- The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
- Operation Flow
- During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
- Team Members
- Jie Zhou
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