Artificial Intelligence In Design Etkinlik Pazarlama Materyali by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Gümüş Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.
GümüşGrafik· 2021
Artificial Intelligence In Design Etkinlik Pazarlama Materyali
by Min Huei Lu
Client: Academy of Art University
A' Design Award Gümüş Ödülü Winner in Grafik Category
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The Design
About Artificial Intelligence In Design Etkinlik Pazarlama Materyali
Grafik tasarım, yapay zekanın yakın gelecekte tasarımcılar için nasıl bir müttefik olabileceğinin görsel bir temsilini sağlıyor. Yapay zekanın tüketici için deneyimi kişiselleştirmede nasıl yardımcı olabileceğine ve yaratıcılığın sanat, bilim, mühendislik ve tasarımın hedefinde nasıl yer aldığına dair içgörüler sağlar. Grafik Tasarımda Yapay Zeka Konferansı, Kasım ayında San Francisco, CA'da 3 günlük bir etkinliktir. Her gün bir tasarım atölyesi var, farklı konuşmacılar konuşuyor.
The Recognition
About the A' Design Award Gümüş Ödülü
Artificial Intelligence In Design Etkinlik Pazarlama Materyali, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Artificial Intelligence In Design Etkinlik Pazarlama Materyali, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Artificial Intelligence In Design Etkinlik Pazarlama Materyali, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
- Dimensions & Packaging
- Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2" - Tags
- Artificial Intelligence, Design, Technology
- Production Technology
- Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
- Design Challenge
- The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
- Research
- The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
- Inspiration
- According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
- Project Duration
- The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
- Operation Flow
- Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
- Image Credits
- Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu
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