Demir Grafik · 2021
Ghepard Communication Logo Logo
- A' Design Award Demir Ödülü 2021 in Grafik
- CLIENT: Ghepard Communication
- Estimated Number of Design Views: 12,372
- Verification code BF8113D8E5 · Verify this award
Colors
About Ghepard Communication Logo Logo
Ghepard Communication Logo, bir pazarlama ve iletişim ajansı için tasarlanmış bir görsel kimliktir. Sembol, minimalist ve modern bir üslupla aynı kalınlıktaki iki çizgiyle çizilmiş bir çitanın dinamik siluetini gösterir. Çitanın uzun kuyruğu tasarımda başrol oynar. Silüette, bir gri tonuyla birleştirilen mat altın rengi kullanılmış olup bu, markaya yumuşak bir görünüm kazandırır. Logotype sembolün altına yerleştirilmiştir ve her iki öğe bir arada dikdörtgen bir form oluşturur. Logo beyaz, siyah veya renkli zeminler üzerinde uygulanabilir.
About the A' Design Award Demir Ödülü
Ghepard Communication Logo Logo, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. Ghepard Communication Logo Logo, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. Ghepard Communication Logo Logo titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.
Press Kit
- Unique Properties
- The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
- Dimensions & Packaging
- The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
- Tags
- Visual Identity, Logo, Branding, Marketing Agency, Logotype
- Production Technology
- Corel Draw and Adobe Creative Suite.
- Design Challenge
- The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
- Research
- The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way. - Inspiration
- The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
- Project Duration
- The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
- Operation Flow
- The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
- Image Credits
- Product images and animation: Ioana Morosan
