Xphere Kurumsal Kimlik Yeniden Markalaşması by Yibang Design and Xiner Zheng

Xphere Kurumsal Kimlik Yeniden Markalaşması by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.

DemirGrafik· 2021

Xphere Kurumsal Kimlik Yeniden Markalaşması

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award Demir Ödülü Winner in Grafik Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Kurumsal Kimlik Yeniden Markalaşması

Xphere, Rongxing markası için tasarlanmış bir kurumsal kimlik çalışmasıdır. Xphere adı, "müreffeh küre" anlamına gelen Çince marka adı Rongxing'den türetilmiştir. Kimlik, Çince adın anlamı ile İngilizce adı tek bir görsel dilde birleştirir. Amblem, yıldız formlarından esinlenmiştir ve hem İngilizce hem de Çince logo amblemlerine birbiriyle uyumlu bir kesim uygulanmıştır. Cesur renkler ve güçlü görseller, üst segment ürün serisini öne çıkarır. Basılı materyallerde mat ve yüksek gramajlı kağıt kullanılmış; kartvizit ile teşekkür kartında ise kabartma baskılı logo yer almaktadır.

The Recognition

About the A' Design Award Demir Ödülü

Xphere Kurumsal Kimlik Yeniden Markalaşması, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. Xphere Kurumsal Kimlik Yeniden Markalaşması, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. Xphere Kurumsal Kimlik Yeniden Markalaşması titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang