Ana Fatia and Sofia Silva tarafından tasarlanan Open Air Kurumsal Kimlik

Ana Fatia and Sofia Silva tarafından tasarlanan Open Air Kurumsal Kimlik, Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2022 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzGrafik· 2022

Open Air Kurumsal Kimlik

tasarımcı: Ana Fatia and Sofia Silva

Müşteri: Oskar&gaspar

Grafik Kategorisinde A' Design Award Bronz Ödülü Kazananı

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Doğrulanmış Ödül Kazananı

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Siteyi Ziyaret Et A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Open Air Kurumsal Kimlik Hakkında

Açık Hava, dikey bir akrobatik dans gösterisiyle birleştirilmiş video eşlemenin grafiksel kimliği ve görsel ifadesidir. Konsept, mikroskop ışığı altında gözlemlenen atomlara veya mikro parçacıklara hizmet edercesine gözle neredeyse görülemeyen, soyut ve gerçeküstü bir yüzeyle ilgili olarak birkaç bireyin organik hareketleri arasındaki birlikteliğin ve özgürlüğün birleştirici plastisitesini araştırıyor. Soyut ve fiziksel bir durum arasındaki bir diyalogdur.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

Open Air Kurumsal Kimlik, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Open Air Kurumsal Kimlik, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Open Air Kurumsal Kimlik ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Open Air is the graphical identity & visual expression of the video mapping with vertical acrobatic dance show. The identity & visual graphical expression awaken connections and sensations felt immediately through abstract shapes that are also dynamic, organic, disruptive, nomad and adaptable. A language of fragments that are dissonant, heterogenous, transversal, surrealist, unstoppable; lines and compositions that transform themselves into an immersive illusion between 2D and 3D drawings.
Boyutlar ve Ambalaj: Mupi 1185 mm x 1750 mm
Poster A2 420mm x 594 mm
Poster A3 297 mm x 420 mm
Poster A4 210 mm x 297 mm
Invitation DL 201mm x 99 mm
Event Badge 100 mm x 140 mm
T-Shirts XS, S, M, L
Etiketler: Semiotic Connection, Where video mapping meets circus, Immersive illusion, Semiotic Connection, Organic Movement, Innovation to transformation, Colours, Dynamic, Abstract, Graphic Identity, Motion Design, Visual Expression, Art Direction
Üretim Teknolojisi: The biggest challenge was the 3D elements in combination with the technical specifications of video mapping, together with the robotic part (performance of vertical dancing).They are two areas with characteristics full of specific and challenging technological components, in their three-dimensional operation, between space and time, especially when working with different components at a formal level, such as, textures, shadows, and reflexes. The combination of all these elements really need to be precise.
Tasarım Zorluğu: The final result because we wanted the symbiosis of an artistic, expressive, in motion affirmative voice, without artifice, that breaks with any classical or modern channel assuming all of us.
Araştırma: We approach art in different forms and we cooperate because we believe in hope. That hope we are interested in is about broad perspectives with specific possibilities, ones that invite or demand that we act. It is not a just transition, it is a just transition that is urgently needed. A transition that is based on our ethical awareness and understanding of the interaction between movement humans. The transformation of the urban and a magistral state by sharing among themselves what inspires us, what represents us, and what we oppose.
İlham: With the world closing down, we needed to find solutions that go against the absence of creation and sharing with others. It is in the context of this reflection that together we decided that since we were all left in a standstill and fluctuating in time the best would actually be to go for an experience where everyone would be (metaphorical way) suspense in the air, in time, in fantasy and floating in the air. We found ourselves to redesign hope through action.
Proje Süresi: The project started in February of 2021 in Lisboa and finished in Augusto. It was shown to the public in September at Estremoz.
İşleyiş Akışı: The interaction of our design between the audience is empathy, mystery, and information. The audience can feel a connection among colors and movements extracted to create mysteries and empathy. We will not reveal much but enough so they can be present throughout the moment.
Moments before the show, waiting for the performance they can recognize all the elements of the brand they have already seen before. Therefore, this show gives the audience a total dynamic sense, not only because people have to be present at the performance, but because the show will reveal its own secrets while happening, making them absorb all the information.
Ekip Üyeleri: Creative & Art Director: Ana Fatia
Designer Graphic & Motion: Sofia Silva
Görsel Kredileri: Main image #1: Sofia Silva, Optional Image #1 is Sofia Silva, Image #2 is Sofia Silva, Image #3 is Sofia Silva, Imagem #4
Video Credits: Art Direction AnaFatia,
Graphic & Motion Design Sofia Silva
Sound Credit: Oscar Benito