Martin Reznik tarafından tasarlanan Before the Midnight Hour Mobilya Çizimleri

Martin Reznik tarafından tasarlanan Before the Midnight Hour Mobilya Çizimleri, Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2022 A' Design Award Altın Ödülü ödülünün saygın bir kazananıdır.

AltınGrafik· 2022

Before the Midnight Hour Mobilya Çizimleri

tasarımcı: Martin Reznik

Müşteri: Martin Reznik Illustration

Grafik Kategorisinde A' Design Award Altın Ödülü Kazananı

59,346

Doğrulanmış Ödül Kazananı

#133798 için Ödül Durumunu Doğrula

Daha Fazla Bilgi Siteyi Ziyaret Et A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Before the Midnight Hour Mobilya Çizimleri Hakkında

Marc Krusin tarafından yaptırılan ve Knoll ve Desalto için en önemli mobilya tasarımlarını içeren bir dizi siyah beyaz illüstrasyon. Çizgi roman ve kara sinemadan ilham alan proje, sahnelere anlatı, abartılı perspektif kullanımı ve karamsar bir kara film estetiği getirerek mobilya illüstrasyonu geleneklerini yıkıyor. İnsan varlığının olmaması ve dağınık nesneler hikayeye bir gizem ve gerilim unsuru eklerken, kahraman sürpriz bir sonla ortaya çıkıyor. Tüm görüntüler, Wacom Cintiq tablet kullanılarak Adobe Photoshop'ta dijital olarak çizildi.

Tanınırlık

A' Design Award Altın Ödülü Hakkında

Before the Midnight Hour Mobilya Çizimleri, A' Design Award Altın Ödülü kazananıdır; bu, birinci sınıf, harika ve olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Altın kazananlar, tasarımcılarının dehasını, bilgeliğini ve ustalığını yansıtan son derece yenilikçi, vizyoner ve göz kamaştırıcı yaratımlardır. Before the Midnight Hour Mobilya Çizimleri, eşi görülmemiş değer sunan, çok övülen, çığır açan ve anıtsal bir buluş olması beklenir. A' Design Award Altın Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına büyük fayda sağlayan ve onları ilerleten muhteşem, saygın bir projedir. Before the Midnight Hour Mobilya Çizimleri yoğun arzu duyguları yaratır, tutku uyandırır, yaratıcılığı teşvik eder ve bizi cezbeder.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Boyutlar ve Ambalaj: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Etiketler: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Üretim Teknolojisi: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Tasarım Zorluğu: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Araştırma: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
İlham: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Proje Süresi: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
İşleyiş Akışı: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Görsel Kredileri: All illustrations: Martin Reznik, 2021