Bronz Grafik · 2022
Stories of Communication Marka Kimliği Tasarımı
by Mengyi Xie
- A' Design Award Bronz Ödülü 2022 in Grafik
- CLIENT: School of Communication, East China Normal University
- Estimated Number of Design Views: 9,996
- Verification code 5203261124 · Verify this award
Colors
About Stories of Communication Marka Kimliği Tasarımı
İletişim Hikâyeleri, bir üniversitenin iletişim fakültesinin on beşinci yıl dönümü için oluşturulmuş bir görsel kimlik tasarımıdır. Ana logo, 15 rakamına dayanan geometrik bir grafiktir. Ana logodan yola çıkılarak 100 alt logodan oluşan bir aile geliştirilmiştir. Her bir alt logo, tarih öncesi dönemde kullanılan düğümlü iplerden ilk gazeteye ve dünya çapında ağa (world wide web) uzanan iletişim tarihinden bir hikâyeyi, buluşu ya da girişimi sunmaktadır. Kronolojik sırayla düzenlenen alt logolar; afişlerde, davetiyelerde, broşürlerde, mekân uygulamalarında ve hediyelik ürünlerde kullanılmaktadır.
About the A' Design Award Bronz Ödülü
Stories of Communication Marka Kimliği Tasarımı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Stories of Communication Marka Kimliği Tasarımı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Stories of Communication Marka Kimliği Tasarımı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.
Press Kit
- Unique Properties
- The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
- Dimensions & Packaging
- There were all kinds of size for the physical application products in this project.
- Tags
- Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
- Production Technology
- The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
- Design Challenge
- Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
- Research
- The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
- Inspiration
- The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
- Project Duration
- The project was in Shanghai.
- Operation Flow
- Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
