Amanda Dempster tarafından tasarlanan Tathra Eco Camp Marka Kimliği

Amanda Dempster tarafından tasarlanan Tathra Eco Camp Marka Kimliği, Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2023 A' Design Award Demir Ödülü ödülünün saygın bir kazananıdır.

DemirGrafik· 2023

Tathra Eco Camp Marka Kimliği

tasarımcı: Amanda Dempster

Müşteri: Amanda Dempster

Grafik Kategorisinde A' Design Award Demir Ödülü Kazananı

10,141

Doğrulanmış Ödül Kazananı

#142725 için Ödül Durumunu Doğrula

Siteyi Ziyaret Et A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Tathra Eco Camp Marka Kimliği Hakkında

Yıkıcı Avustralya orman yangınlarında yok olduktan sonra Tathra Eco Camp'in yenilenme, tarih ve doğal yaşama dair bir hikaye anlatan sembolik bir kimliğe ihtiyacı vardı. Sahipler, toprağın benzersiz öyküsünü kahramanlaştıracak, aynı zamanda kültürel önemini ve eko-turizme olan bağlılığını onurlandıracak bir marka paketi aradılar. Ortaya çıkan marka stili ve temsilleri, kampın doğal çekiciliğini yansıtıyor ve ikonik ağaç halkaları ve destinasyonun büyümesini, tarihini ve gençleşmesini simgeleyen benzersiz renk şemasıyla yenilenen manzaraya saygı duruşunda bulunuyor.

Tanınırlık

A' Design Award Demir Ödülü Hakkında

Tathra Eco Camp Marka Kimliği, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. Tathra Eco Camp Marka Kimliği, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. Tathra Eco Camp Marka Kimliği titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Boyutlar ve Ambalaj: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Etiketler: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Üretim Teknolojisi: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Tasarım Zorluğu: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Araştırma: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
İlham: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Proje Süresi: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
İşleyiş Akışı: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patentler: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Ekip Üyeleri: Amanda Dempster
Görsel Kredileri: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)