Maria-Luisa Uth tarafından tasarlanan The Dark Side of the Moon Aşk Mektubu

Maria-Luisa Uth tarafından tasarlanan The Dark Side of the Moon Aşk Mektubu, Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2023 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzGrafik· 2023

The Dark Side of the Moon Aşk Mektubu

tasarımcı: Maria-Luisa Uth

Müşteri: Fortuna Design Studio

Grafik Kategorisinde A' Design Award Bronz Ödülü Kazananı

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A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

The Dark Side of the Moon Aşk Mektubu Hakkında

Ayın Karanlık Yüzü, geleneksel bir Çin aşk hikayesini anlatan bir aşk mektubudur. Bu projeler, tip, illüstrasyon, grafik tasarım ve materyallere odaklanarak eski güzel baskı tasarımını kutluyor. Mektubun paketi açılır ve ayın karanlık yüzü görünür. Mektup, 18. yüzyılda Avrupa'ya ulaşan ve aşk mektubu katlama yöntemi olarak popüler hale gelen Japonya'dan gelen bir katlama yöntemi olan cep cüzdanı gibi katlanıyor. Çatlamadan katlanabilen ve yarı saydam olan kullanılmış kağıt, mektubun iki yüzünün ışığa tutulduğunda kaynaşmasını sağlar.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

The Dark Side of the Moon Aşk Mektubu, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. The Dark Side of the Moon Aşk Mektubu, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. The Dark Side of the Moon Aşk Mektubu ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Boyutlar ve Ambalaj: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Etiketler: graphic design, illustration, print, type design, package design
Üretim Teknolojisi: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Tasarım Zorluğu: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Araştırma: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
İlham: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Proje Süresi: started August in Hangzhou and finished November in Hangzhou
İşleyiş Akışı: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Görsel Kredileri: Qianli Ma, Maria-Luisa Uth