Oil Street Art Space Görsel Kimlik by Kimhung Choi and Thomas Siu

Oil Street Art Space Görsel Kimlik by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronz Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.

BronzGrafik· 2023

Oil Street Art Space Görsel Kimlik

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

A' Design Award Bronz Ödülü Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #148151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oil Street Art Space Görsel Kimlik

Oi, Hong Kong'da kamusal bir dinlence ve kültür mekânı olan Oil Street Sanat Alanı'nın görsel kimliğidir. Alan, eski bir yat kulübünün lokalini kapsamakta olup, kiremit çatılı, II. Sınıf tarihi kırmızı tuğla bir binayı ve 3000 metrekareyi aşan bir açık hava alanını içerir. İsimdeki L harfinin yerini bir ünlem işareti alır; bu işaret hem dikkat çağrısı yapar hem de mekânın konumuna işaret eder. Logonun biçimi, yüksek sesle seslenme eylemini görselleştirir. Yeşil, kimliğin ana rengidir ve şehrin içinde sanata ayrılmış bir vaha imasında bulunur. Kimlik, çevresel grafiklere ve basılı materyallere uygulanmıştır.

The Recognition

About the A' Design Award Bronz Ödülü

Oil Street Art Space Görsel Kimlik, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Oil Street Art Space Görsel Kimlik, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Oil Street Art Space Görsel Kimlik ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu