Shan Yi Marka Kimliği Tasarımı by Wu Fangbo and Liu Beibei

Shan Yi Marka Kimliği Tasarımı by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronz Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.

BronzGrafik· 2023

Shan Yi Marka Kimliği Tasarımı

by Wu Fangbo and Liu Beibei

Client: Shan Yi

A' Design Award Bronz Ödülü Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #149564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Yi Marka Kimliği Tasarımı

Shan Yi, tarım sektörüne hizmet veren bir akıllı teknoloji şirketi için tasarlanmış bir marka kimliğidir. Logoda, koruma ve dayanıklılık hissini vermek üzere görsel bir çerçeve olarak kalkan formu kullanılmıştır. Kalkanın içinde S ve Y harfleri kaydırmalı biçimde yerleştirilerek birbirine bağlanmış; bu kurgu hem marka adına hem de akıllı teknoloji ile tarım arasındaki bağa işaret eder. Tasarımda ayrıca sonbahar hasadını çağrıştıran tekerlek izi ve buğday başağı desenlerine yer verilmiştir. Çizgiler eşit kalınlıktadır ve logo altın orana göre kurgulanmıştır. Amblem, araç amblemi olarak kullanım da dâhil olmak üzere çeşitli boyutlarda basılabilir, dikilebilir ya da enjeksiyon kalıplama yöntemiyle üretilebilir.

The Recognition

About the A' Design Award Bronz Ödülü

Shan Yi Marka Kimliği Tasarımı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Shan Yi Marka Kimliği Tasarımı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Shan Yi Marka Kimliği Tasarımı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimensions & Packaging: It can be printed, sewed or injection molded in a variety of sizes.
Tags: brand identity, logo, branding, smart agricultural technique
Production Technology: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Design Challenge: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Research: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiration: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Project Duration: The project started in Beijing in December 2022 and was completed in February 2023.
Operation Flow: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Team Members: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu