Sparrow Branding Kurumsal Kimlik by Hiroshi Kurisaki

Sparrow Branding Kurumsal Kimlik by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronz Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.

BronzGrafik· 2023

Sparrow Branding Kurumsal Kimlik

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award Bronz Ödülü Winner in Grafik Category

10,736
Verified Award Winner
Verify Award Status for #150366

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparrow Branding Kurumsal Kimlik

Sparrow Branding, 2020 yılında kurulan Tokyo merkezli bir reklam prodüksiyon şirketi için tasarlanmış bir kurumsal kimlik çalışmasıdır. Kimlik; logoyu, ana görselleri ve kurumsal kırtasiye ürünlerini kapsamaktadır. Şirket adının kökenini oluşturan serçe, sembol ağaç olarak seçilen çam ağacıyla birlikte betimlenmiştir. Konsept, bir çam ağacının serçeyi her türlü zarardan koruduğu bir hikâyeden esinlenmiştir. Bilgisayar grafikleri kullanmak yerine, bir çiçek düzenleme sanatçısı tarafından düzenlenen gerçek çam dalları ve gerçekçi bir serçe maketi fotoğraflanmıştır. Görsel dil, sevimli olmaktan ziyade güçlü ve ciddi bir tona sahiptir.

The Recognition

About the A' Design Award Bronz Ödülü

Sparrow Branding Kurumsal Kimlik, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Sparrow Branding Kurumsal Kimlik, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Sparrow Branding Kurumsal Kimlik ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.