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Rebud Healing Garden Marka Kimliği by Jingling Zheng

Rebud Healing Garden Marka Kimliği by Jingling Zheng is a highly esteemed winner of the very prestigious 2024 A' Design Award Bronz Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.


BronzGrafik· 2024

Rebud Healing Garden Marka Kimliği

by Jingling Zheng

Client: Jingling Zheng

A' Design Award Bronz Ödülü Winner in Grafik Category

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The Design

About Rebud Healing Garden Marka Kimliği

Kapsayıcılık ruhuyla ReBud, insanın doğayla bütünleşebileceği sığınaklar yaratmıştır. Bilimsel araştırmalara dayanan bu yaklaşım, sürükleyici doğa deneyimleri aracılığıyla esenliği besler. Kapsayıcı mekanlar, farkındalığı, şefkati ve direnci teşvik eder. İyileştirici bahçede umut kök salar, iyileşme çiçek açar ve aidiyet filizlenir. ReBud'da rahatlatıcı yoga seanslarından samimi müzikal aralara, kitap kulübü buluşmalarından açık hava sanatına kadar terapötik deneyimlerin zengin bir dokuması beklemektedir.

The Recognition

About the A' Design Award Bronz Ödülü

Rebud Healing Garden Marka Kimliği, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Rebud Healing Garden Marka Kimliği, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Rebud Healing Garden Marka Kimliği ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
ReBud creates inclusive spaces that provide opportunities to connect with nature and cultivate positive values, such as mindfulness, compassion, and resilience. Through the healing garden, ReBud aims to inspire hope, support recovery, and foster a sense of belonging. ReBud offers a variety of therapeutic activities including yoga sessions, intimate musical performances, book club gatherings, and outdoor painting and sketching sessions.
Dimensions & Packaging
The sizes vary based on their different uses.
Tags
Branding, Branding Identity, Logo, Botanical Garden, Healing, Sustainability
Production Technology
ReBud derives its inspiration from the 're-' prefix and 'bud', symbolizing the potential for individuals to bloom once more – emerging afresh from the realms of stress and pain. ReBud's logo is designed around its three core values. At the center, a heart-shaped flower is gently held by two leaf-like palms. The main colors of soothing green and gentle off-white create a healing vibe for visitors.
Design Challenge
A challenging aspect lies in establishing sustainability. Maximizing the impact of the peripheral products related to the botanical garden is a major concern during the design process. I aspire for items like tickets and promotional materials to serve more than just a singular purpose, inciting visitors to desire their preservation and repeated use.
Research
The research primarily focuses on the branding identity of other botanical gardens and the utilization of sustainable materials.
Inspiration
As the pressures of modern life continue to rise, scientific studies reveal that nature plays a pivotal role in both health and recovery. Amidst the urban landscape, offering a botanical garden provides individuals with a more accessible way to connect with nature, escape from stress, and contribute to post-trauma healing.
Project Duration
The project started in New York in February 2023 and was completed in April 2023.
Operation Flow
ReBud stands out not only for the diverse range of activities it offers within the botanical garden, but also for its commitment to environmental conservation and green living. The admission ticket serves a dual purpose beyond entry access – it features a daily random healing tip and can be reused as a coaster for beverages, promoting sustainability.
Team Members
Jingling Zheng
Image Credits
Jingling Zheng

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