Beijing Jiaotong University tarafından tasarlanan Xiaoshanxiang Pig Marka Tasarımı

Beijing Jiaotong University tarafından tasarlanan Xiaoshanxiang Pig Marka Tasarımı, Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2024 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzGrafik· 2024

Xiaoshanxiang Pig Marka Tasarımı

tasarımcı: Beijing Jiaotong University

Müşteri: Beijing Jiaotong University

Grafik Kategorisinde A' Design Award Bronz Ödülü Kazananı

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Renkler

Tasarım

Xiaoshanxiang Pig Marka Tasarımı Hakkında

Xiaoshanxiang Pig, Çin'deki Xiaoyuan Köyü'nün domuz eti ürünleri için oluşturulmuş bir marka tasarımıdır. Kimlik, sade kırsal illüstrasyonlara ve domuzların saman yataklarda dinlendiği yerel yetiştirme yöntemine dayanmaktadır. Et ambalajlarında sıkça görülen ürün fotoğrafları yerine açık renkler ve eğlenceli çizimler kullanılmıştır. Set; bir ambalaj kutusu, serigrafi baskı ve gümüş yaldız uygulanmış 260 gramlık beyaz mukavvadan üretilen bir bel bandı, bir köy haritası, kuponlar ve posterlerden oluşmaktadır. Amaç, yerel tarım ürünlerinin değerini yükseltmek ve köyün hikâyesini paylaşmaktır.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

Xiaoshanxiang Pig Marka Tasarımı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Xiaoshanxiang Pig Marka Tasarımı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Xiaoshanxiang Pig Marka Tasarımı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: The pigs raised in Xiaoyuan Village are called "pigs sleeping on straw beds". We drew simple countryside illustrations around this feature, and designed a set of product packaging with light colors and funny styles, building a complete brand visual image for "Xiaoshanxiang Pig". When purchasing the product, consumers can get a good impression of the Xiaoshanxiang Pig brand through a series of package designs, and then learn the story of Xiaoyuan Village behind it.
Boyutlar ve Ambalaj: Map: 594mm*420mm
Outdoor Poster: 2000mm*3550mm
Pork Product Coupon: 180mm*54mm
Pork packaging box: 175mm*115mm*25mm
Pork packaging waist cover: 80mm*115mm
Specification: 250g
Etiketler: Brand design; Rural revitalization; Pork packaging; Graphic design; Illustration
Üretim Teknolojisi: The XIAOYUANXIANGZHU pork brand design team conducted in-depth research on various aspects of China's Xiaoyuan Village, and completed a set of harmonic pork packaging design with a series of cultural and creative products, such as the map of Xiaoyuan Village, coupons, and promotional posters. The pork packaging design adopts the air-conditioned packaging method to inhibit the growth of bacteria, prolong the freshness period of pork, and keep its fresh color. The pork package of XIAOYUANXIANGZHU uses 260g white cardboard as the main material of the waist cover ,it also used screen printing and silver stamping process to emphasize the details and texture of the product.
Tasarım Zorluğu: The biggest challenge in the project was how to extract the key elements from the rural agricultural products to form a set of recognizable brand design, how to combine the characteristic culture of Xiaoyuan Village and its special farming method to highlight its biggest highlight, and how to make the brand break away from the traditional packaging form which is based on the physical pictures.
Araştırma: Type: Brand Design Study
Objective: To build a complete set of brand image for the pork products of Xiaoyuan Village, to increase the added value of pork products, to promote the sales of local agricultural products, and thus to drive the local economic development.
Methods: Determine the planning and design style of the brand through questionnaire survey, data analysis, field visit, brand research, etc., and use hand drawing and computer software to do the design.
RESULTS: The results of the study showed that meat consumers nowadays focus on the pursuit of fresh and natural meat products. At the same time, meat packaging in flat illustration style is not common in the market. Therefore, the design team highlighted the advanced technology of pork farming in Xiaoyuan Village in the packaging and product literature design, and adopted an illustration design style to effectively differentiate it from other pork products in the market.
Effectiveness/Impact: The design project is an attempt of brand rural agricultural products, which responds to the Chinese government's call to revitalize the rural economy, and provides a case study and experience for boosting the rural economy and promoting industrial development. it also obtains the widespread support and love of local villagers.
İlham: "Xiaoshanxiang Pig" is an agricultural product brand of Xiaoyuan Village in China. As China is the world's largest pork producer and consumer, the brand design not only improves the added value of pork products and promotes the sales of local agricultural products, but also publicizes the beautiful scenery and special culture of Xiaoyuan Village, and the integration of agriculture and tourism promotes the new development of the local economy.
Proje Süresi: The design project started in November 2022 and ended in July 2023, it will put into production in March 2024. The products are expected to be sold at the farmer's market in Xiaoyuan Village and online store.
İşleyiş Akışı: The products will sold at the farmer's market of Xiaoyuan Village and online stores, targeting younger, demanding consumers, providing them with all-natural local pork grown in the mountains with definitely none of pollution.
Patentler: This work is all original images not copyrighted.
Ekip Üyeleri: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YuanshuNiu
Designer:JingyingLv
Designer:LuyaoZhai
Designer:YuzhengLei
Designer:YaoZhou
Görsel Kredileri: This work is all original images not copyrighted.