Borna Sazegan Marka Kimliği by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award Bronz Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.
BronzGrafik· 2025
Borna Sazegan Marka Kimliği
Client: Doraj Design House
A' Design Award Bronz Ödülü Winner in Grafik Category
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- Verified Award Winner
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The Design
About Borna Sazegan Marka Kimliği
Borna Sazegan, büyük ölçekli yapılar inşa eden bir şirket için tasarlanmış bir marka kimliğidir. Kimlik, inşaatta kullanılan metal strüktürlerin kesişen hatlarından ilham alan çizgiler üzerine kuruludur. Bu çizgiler, bir yapı strüktürüne ait detayların okunabildiği hayvan figürleri oluşturur. Her hayvan bir anlam taşır: gergedan güç ve dayanıklılığı, at hızı, geyik güzelliği temsil eder; aslan ise gruba liderlik eder. Paletteki sıcak ve soğuk renkler, gücü sakinlikle bir arada aktarır. İllüstrasyonlar detay olarak ya da bütün hâlleriyle kullanılabilir.
The Recognition
About the A' Design Award Bronz Ödülü
Borna Sazegan Marka Kimliği, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Borna Sazegan Marka Kimliği, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Borna Sazegan Marka Kimliği ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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