Shuxia Pang tarafından tasarlanan Fuhai Energy Görsel Kimlik Sistemi

Shuxia Pang tarafından tasarlanan Fuhai Energy Görsel Kimlik Sistemi, Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2025 A' Design Award Demir Ödülü ödülünün saygın bir kazananıdır.

DemirGrafik· 2025

Fuhai Energy Görsel Kimlik Sistemi

tasarımcı: Shuxia Pang

Müşteri: Guangzhou ACE Renovation Design Engineering Co., Ltd

Grafik Kategorisinde A' Design Award Demir Ödülü Kazananı

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Tasarım

Fuhai Energy Görsel Kimlik Sistemi Hakkında

Fuhai Energy, bir temiz enerji şirketi için tasarlanmış bir görsel kimlik sistemidir. Kimlik, minimalist ve modern bir üsluba sahiptir. Logo, Bohai Körfezi'nin dalgalarından esinlenerek düzensiz geometrik formları el yazısı bir yazı karakteriyle bir araya getirir. Mavi ve yeşil tonlar denize ve temiz enerjiye gönderme yaparken, beyaz el yazısıyla yazılmış kısaltma ve küçük bir ışık noktası markayı tamamlar. Sistem; çevrimiçi tanıtımlarda, basılı materyallerde, ürün ambalajlarında, afişlerde ve akaryakıt istasyonu yapılarında uygulanarak markaya tutarlı ve bütünlüklü bir imaj kazandırır.

Tanınırlık

A' Design Award Demir Ödülü Hakkında

Fuhai Energy Görsel Kimlik Sistemi, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. Fuhai Energy Görsel Kimlik Sistemi, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. Fuhai Energy Görsel Kimlik Sistemi titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Fuhai Energy's VI design, with its minimalist, modern style and core environmental concept, not only enhances the brand's market recognition but also conveys the company's mission and values. This design contributes significantly to the promotion of clean energy and sustainable development, showcasing the brand's unique charm and social responsibility. The Fuhai Energy Visual Identity System Design is poised to achieve outstanding success in both the design field and the market.
The Fuhai Energy Visual Identity System (VI design) aims to convey the brand's positioning of "daring to break through" and its role as a clean energy company promoting sustainable development. The design features a minimalist modern style, combining irregular geometric shapes and handwritten fonts to reflect the brand's innovative spirit and environmental responsibility.
Boyutlar ve Ambalaj: 1. Material:
- Type: Sustainable, biodegradable materials
- Strength: High durability for protection
- Weight: Lightweight for reduced shipping costs

2. Design:
- Structure: Ergonomic and user-friendly
- Visuals: High-quality graphics and clear branding
- Color Scheme: Eye-catching and brand-consistent

3. Sustainability:
- Recyclability: Fully recyclable materials
- Eco-Friendly: Reduced carbon footprint in production
- Waste Reduction: Minimal packaging waste

4. Compliance:
- Standards: Meets industry design standards
- Regulations: Adheres to environmental and safety regulations

These properties ensure the VI design is appealing, sustainable, and functional, with a robust technical foundation for diverse applications.
Etiketler: Minimalist, Modern, Branding, Innovation, Green Energy
Üretim Teknolojisi: The logo of Fuhai Energy is composed of irregular geometric shapes and handwritten fonts, symbolizing the brand's spirit, corporate achievements, and a green future. The logo represents the three forms of "Fuhai" spirit, capability, and future, combining the blue-green of the sea and the youthful, breakthrough nature of the handwritten font, signifying unity, cooperation, and win-win outcomes. The design discards complex details, adopting a modern minimalist style to create a professional and reliable brand image. Blue and green, reflecting the sea and clean energy attributes, with the white handwritten abbreviation "F·Hai" and a light spot in the upper right corner symbolizing infinite possibilities. The VI design is widely applied in online promotions, offline promotional materials (such as product packaging, posters, etc.), and gas station buildings to enhance brand recognition with a unified image.
Tasarım Zorluğu: Innovation from Scratch:
1. The design process involved collecting and integrating the client's various opinions and visions, understanding the client's deep desires, and creating an innovative design that meets the client's expectations while distinguishing itself from traditional energy industry designs.
2. By using elements like graphics, colors, and fonts, the design visually reflects the company's industry attributes, culture, and development vision, making it easier for users to understand and perceive the company's characteristics.
Key Problems Solved:
1. Market Recognition:
- By using irregular geometric shapes, fresh colors, and unique handwritten fonts, the design helps the brand stand out in the market, enabling consumers to quickly identify and remember it.
2. Brand Values Transmission:
- The design conveys Fuhai's values of not fearing challenges, the spirit of united development, and the pursuit of environmental protection, forming an emotional connection with consumers.
3. Image Consistency:
- Ensures the company maintains a consistent image across different channels, enhancing the stability and reliability of the brand image, thus increasing consumer trust.
Araştırma: This design research focuses on creating an innovative VI design. The objective is to enhance user engagement and product appeal. We employed a mixed-methods approach, combining qualitative focus groups and quantitative surveys. Data was collected using eye-tracking software and shelf placement tests with 50 participants. Results show increased visual appeal and customer interest. Insights reveal potential for higher sales and brand loyalty. This research impacts business by improving product visibility, benefits society by promoting eco-friendly materials, and advances design by setting new packaging standards.
İlham: The greatest blessing of the Earth is a green, vibrant future, embodying Fuhai's mission of "Fuhai for the world." Bohai Bay, where the company is located, contains the industrial core of the company, and the designer takes the waves as the design inspiration. Waves represent the spirit of struggle and breakthrough, reflecting the brand's positioning of "courageous breakthrough".
Proje Süresi: The project started in September 2022 in Guangzhou and finished in January 2023 in Guangzhou.
İşleyiş Akışı: Through this VI design, Fuhai demonstrates its commitment to environmental protection, establishing a good corporate social responsibility image and promoting the development of the clean energy industry.
Ekip Üyeleri: Shuxia Pang, Maffione Tiziano,
Xiuping Fan, Jiali Wu