SDI Teaching Building Mekânsal Görsel Tasarım by Meng Shenhui

SDI Teaching Building Mekânsal Görsel Tasarım by Meng Shenhui is a highly esteemed winner of the very prestigious 2025 A' Design Award Gümüş Ödülü in Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Competition Category.

GümüşGrafik· 2025

SDI Teaching Building Mekânsal Görsel Tasarım

by Meng Shenhui

Client: Meng Shenhui

A' Design Award Gümüş Ödülü Winner in Grafik Category

84,477
Verified Award Winner
Verify Award Status for #164669

View at A' Design Award Press Release Award Badge

Colors

The Design

About SDI Teaching Building Mekânsal Görsel Tasarım

SDI Eğitim Binası, altı katlı bir eğitim binasının iç mekânı için tasarlanmış mekânsal bir görsel tasarımdır. Büyük ölçekli duvarlar, büyük ölçekli tipografiyle birleştirilerek boş ve katı bir atmosferin yerini yaratıcı bir atmosfere bırakması sağlanmıştır. Klasik bir Alman yazı karakteri, tasarım okulunun Alman eğitim modeline gönderme yapar. Alman trafik levhalarının standart yazı karakteri olan DIN, yönlendirme bilgilerini işaretlerken, diğer metinlerde Futura kullanılmıştır. Duvarlara beş metre yüksekliğe kadar ince bir duvar boyası uygulanmış; renkler üst üste bindirilmiş ve harfler katmanlanmıştır. Bazı metinler, malzeme karşıtlığı yaratmak amacıyla akrilikten üretilmiştir.

The Recognition

About the A' Design Award Gümüş Ödülü

SDI Teaching Building Mekânsal Görsel Tasarım, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. SDI Teaching Building Mekânsal Görsel Tasarım, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. SDI Teaching Building Mekânsal Görsel Tasarım, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Solving the originally empty, rigid, and lifeless issues of the teaching building with light construction, low cost, and heavy impact methods, the design utilizes large-scale walls combined with large-scale text for spatial visual design. It adopts the classic century-old German font to echo the college's unique German teaching training model. In terms of layout, it uses detailed design such as text stacking, color overlapping.
Dimensions & Packaging: The space has 6 floors, the first floor space is 5 metres high and the building is hollowed out with a very distinctive rotating staircase leading up to the 4th floor.
Tags: Shenzhen Technology University, Space vision, space design
Production Technology: The design breaks the sense of large color block segmentation and the empty, rigid, and lifeless atmosphere within the building by using large-scale walls combined with flat text, font, and creative layout methods.The construction carried out fine wall paint on the wall up to 5 meters, and adopted the way of color overlapping to make the space more vivid and artistic. Some local text used acrylic to form a collision between materials.
Design Challenge: The client wishes to infuse the originally empty space with vitality and approachability while maintaining a minimalist aesthetic, and also to achieve an international visual experience and the creative atmosphere that a design academy should have.
Research: Shenzhen Technology University, established in 2016, is a new applied university in the Greater Bay Area. Its School of Creative Design, with an international educational philosophy, has cultivated many talents. However, the school's spatial atmosphere has not kept up with its swift growth. The large-scale space feels empty and dull, and the high ceilings and massive spiral staircases make the space rigid and lifeless. Additionally, the strong industrial feel and prevalent gray tones create a teaching environment that lacks warmth and feels distant.
Inspiration: The design breaks the sense of large color block segmentation and the empty, rigid, and lifeless atmosphere within the building by using large-scale walls combined with flat text, font, and creative layout methods. It adopts the classic century-old German font to echo the German teaching model of the Creative Design Academy, using the DIN font, the standard font for German road signs, as the guiding functional text font in the space, and Futura font for other uses.
Project Duration: The project started in Shenzhen in April 2023 and will be completed in Shenzhen in August 2023
Operation Flow: This building has 6 floors, we do visual design for the interior space of this building, that is, "help him put on a beautiful dress", so that the children studying here can feel the design atmosphere, and strengthen the logo of each floor, so that he is more distinctive and more visual impact.
In terms of layout, it uses detailed design such as text stacking, color overlapping, and digital projection to create a strong visual impact and greatly enhance the creative design atmosphere.
Patents: Intellectual property rights：孟申晖Meng Shenhui
/Shenzhen Chengmei Culture Communication Co., Ltd
Image Credits: Photographer:Huang Yinghua